Affinity Bank Launches Residential Mortgage Loan Program With Outsourced Mortgage Services From MoneyLine Lending Services

--  Affinity Bank implements state-of-the-art origination and fulfillment
    technology and adds a complete portfolio of residential mortgage products
--  Outsourced residential mortgage services are key to the Affinity
    Bank's ongoing branch growth and continued development as a competitive,
    full-service community bank
    

MoneyLine Lending Services -- a specialized provider of mortgage and business process outsourcing solutions -- is pleased to announce that Affinity Bank (www.affinitybank.com) -- a Ventura, California-based bank with over $1 billion in assets -- has launched a new full-service residential mortgage lending program utilizing MoneyLine's private-label, outsourced mortgage services.

By partnering with MoneyLine, Affinity Bank complements its construction and commercial loan business with a complete portfolio of competitive residential mortgage loan products and services designed to meet a broad range of lending needs. The additional services will allow a broader base of customers to choose Affinity Bank as their primary, full-service banking institution and mortgage provider.

Affinity Bank chose to outsource its mortgage program with MoneyLine to leverage the expertise of a service provider that specializes in providing the tools needed to operate a competitive, efficient, and profitable mortgage program so community banks can focus on building valuable customer relationships. By outsourcing with MoneyLine, Affinity Bank is able to enter the residential mortgage market with an efficient mortgage process that is seamless to customers. In addition, the bank will not incur additional costs and can accommodate market shifts to enable a continuously profitable mortgage program.

"We selected MoneyLine's services because of their superior reputation in the market, and because their services are tailored to support the needs and interests of community banks and their customers," said John Doyle, Senior Vice President, Community Banking Operations, Affinity Bank. "Our relationship with a quality partner like MoneyLine is key to the ongoing growth of our branch network, and will help us to better penetrate new markets with a broader product line."

Affinity Bank's new, full-service mortgage program, Affinity Bank Mortgage, offers a complete portfolio of residential loan products, including reverse mortgages, with competitive rates. The program leverages MoneyLine's state-of-the-art mortgage origination and fulfillment technology, which transforms the often complex mortgage process into a simple, efficient process that utilizes real-time loan tracking tools and multiple delivery channels. Affinity Bank branch personnel use the real-time loan tracking tools to provide customers with the most current information and loan status updates throughout the loan process.

Multiple delivery channels offered through Affinity Bank Mortgage give customers the choice to submit a mortgage application in person at a branch location, over the phone, or online at www.affinitybank.com. Customers can also access customized rate quotes, track loan status, or request assistance either at the branch, via telephone or online. Customers are guaranteed competitive rates and an on-time closing.

"We are pleased to partner with an institution striving to grow as a competitive community bank that delivers quality service and innovative products," said Evan Gentry, president and CEO of MoneyLine Lending Services. "As their partner we are committed to ensuring that Affinity Bank's mortgage services will help the bank to experience positive growth and provide a number of advantages to the bank and its customers."

About MoneyLine Lending Services

MoneyLine Lending Services is a specialized provider of end-to-end mortgage origination and fulfillment services. The Irvine, California-based company provides financial institutions and other mortgage lenders with private-label business process outsourcing (BPO) solutions designed to strengthen customer relationships. MoneyLine's services allow each client to operate a competitive, efficient and profitable mortgage program without the additional infrastructure costs typically associated with mortgage lending. Proprietary, state-of-the-art technology facilitates multiple origination channels and real-time tracking tools that simplify and enhance the mortgage process for client personnel and their customers. For more information, visit www.moneylinelending.com or call 800-837-8570.

About Affinity Bank

Affinity Bank, www.AffinityBank.com, is headquartered in Ventura, California. The $1 billion asset bank, which specializes in commercial and multifamily real estate construction, rehab and purchase financing, as well as healthcare asset-based lending and consumer and small business banking products, has branch offices in Irvine, San Francisco, Pacific Palisades, Camarillo, Encino and Ventura. Real estate loan offices are located in San Diego, Costa Mesa, San Bernardino, Pasadena, Sacramento, San Francisco, Ventura, Denver, Colorado, Las Vegas, Nevada, and Phoenix, Arizona.

Distributed by Market Wire