NEWS

WIRES

OTHER

Cox Target Media(R) and Chrysler Group Partner for Launch of Advertising Sales Support Program to Target the Majority of Car Buyers, Women

Cox Target Media (CTM), a leading direct marketing company, announced today that it has partnered with the DaimlerChrysler Corporation MarketCenter division to promote new car sales among female consumers. An advertising sales program has been launched between the 3,900 U.S. Chrysler Group automotive dealers and the nearly 200 U.S.-based Valpak® advertising-sales franchise owners as well as the national Valpak sales department. The full-line of Valpak products, including the blue Valpak® envelope, Valpak.com®, Valpak E-mail Club® and Solo Values® customized direct marketing, are offered to Chrysler Group dealers through this new, special program and partnership.

Valpak was selected for its reach to women, the direct marketer's primary audience for nearly 40 years. Through this special program, Valpak products are available via a customized Web site linked into Chrysler Group's Intranet site for Chrysler, Jeep®, and Dodge dealers. Presently, nearly 40 million Valpak households are located within a five-mile radius of U.S. Chrysler Group dealerships.

"Our Valpak consumers are projected to spend more than $250 billion purchasing new and leased automobiles," said Hal McMenamin, director of marketing for Cox Target Media, the company that owns and produces Valpak marketing products.

Wielding more economic power than ever before, women now purchase 65 percent of all new cars and influence 95 percent of all automobile purchases. In almost 80 percent of the cases where married couples buy a new or used vehicle, it is the woman who called the shots and made the final decision.

This program is a new, cooperative advertising partnership established by CTM and rolled out nationally to the direct marketer's Valpak franchise network. It is supported by both partner's marketing and franchise support teams. Templated new car advertisements, designed by the direct marketer, and pre-set recommended targeting tools have been developed for Chrysler Group dealers to use in their Valpak advertising. Rates and detailed mailing information broken down to mail-carrier routes are available as well. Via zip codes, Chrysler Group dealers will be directed to their local Valpak offices.

Customized Geographical Information Science (GIS) audience research is an essential feature of CTM's service and this program. Daimler Group dealers will identify and target key demographics within the Valpak audience by Neighborhood Trade Areas® (NTA), a single zone of 10,000 households. Dealers will choose from among several audience profiles to tie into the line or model of automobiles they wish to feature in their advertising campaigns.

Valpak mails nationally each month to a 43 million U.S. household audience, where women reside in 91 percent of the homes. The Valpak household is more affluent than that of the average U.S. household, with an annual household income that is 26 percent higher. Among consumers, Valpak is one of the most recognized advertising brands bringing value and a buying opportunity. Chrysler Group dealers hope to leverage Valpak's high consumer awareness and appeal to women. More than 60 percent of Valpak households own two or more vehicles. Nearly half of consumers in a Cap Gemini Ernst & Young, October 2003 survey said a direct mail offer from a car dealer would influence their vehicle purchase decision more than TV ads or Internet search engines.

About Cox Target Media http://coxtarget.com or http://www.valpak.com

Headquartered in Largo, FL, Cox Target Media (CTM) is North America's leading direct marketing company with nearly 200 franchise offices, as well as 10 corporate owned and operated sales offices in the United States. CTM's flagship brand Valpak® delivers savings each month to more than 45 million households throughout the United States, Canada and Puerto Rico. Annually, Valpak mails more than 18 billion advertiser offers inserted in more than 500 million envelopes. Launched in 1998, Valpak.com is the online extension of the envelope and the largest local coupon site on the Internet. CTM is a subsidiary of Cox Newspapers, owned by Cox Enterprises, Inc., the sixth largest media company by revenue in the United States.

For more information on Valpak, including statistics and studies, please contact Meg Forehand of Cox Target Media at 727.399.3082 or meg_forehand@coxtarget.com.

Distributed by Market Wire