Published:
Fairfield Language Technologies, Creator of Rosetta Stone(R) Language-Learning Software, Completes Management Buyout
Private Equity Firms ABS Capital Partners and Norwest Equity Partners Attracted by Leading Language-Learning Software Product
Fairfield Language Technologies (FLT),
creator of the revolutionary CD-ROM and online immersion-based Rosetta
Stone® language-learning software, acclaimed for its speed, power and
effectiveness, today announced that it has completed a management buyout
led by private equity firms ABS Capital Partners (ABS Capital) and Norwest
Equity Partners (NEP). Terms of the agreement were not disclosed.
Founded in 1992 and profitable since its inception, FLT has grown rapidly,
increasing revenues by more than 400 percent during the last three years.
This transaction will allow the company to continue to fuel its growth and
meet the ever-increasing demands for its award-winning products.
The global market for language-learning products and services is estimated
to be $100 billion. This market is expected to continue to grow due to
several powerful market trends, including globalization, increasing
immigration, the growing penetration of computers and Internet access in
schools and homes, greater acceptance of self study as a learning method,
increasing numbers of language-learning and travel enthusiasts, and the
global economic advantages of learning a new language -- especially
learning English in Asia.
Rosetta Stone is the most recognized language-learning software brand in
the market. It distinguishes itself from other language-learning tools by
helping users develop everyday proficiency naturally, the same way people
learn their first language -- by linking new words with real-world objects
and events. The company's Dynamic Immersion(TM) method uses thousands of
real-life color images to convey the meaning of spoken and written phrases
in the program. Its carefully sequenced structure, use of native speakers
and ability to provide instantaneous feedback teaches new languages without
ineffective memorization, translation or tedious grammar drills.
"Fairfield Language Technologies created a superior language-learning
solution with our Rosetta Stone software, and I am very pleased that our
market-leading position has attracted the interest of strong investment
partners like ABS Capital and Norwest Equity Partners," said Tom Adams, CEO
of FLT. "These are experienced investors who have helped build and grow
significant companies, and our management team looks forward to working
with them as we take Rosetta Stone to the next level."
The company employs more than 400 people in three offices located in
Harrisonburg, Va.; Fairfax, Va.; and Windsor, England, as well as in
specialty retail locations across the United States.
Millions of language learners in more than 150 countries are already using
the Rosetta Stone® software. "Language learning will continue to play a
crucial role in an increasingly global world," said Laura Witt, partner at
ABS Capital. "Fairfield Language Technologies offers a winning solution to
both consumers and institutions that is differentiated, engaging and
effective. We are pleased to be working with the company to build on their
already proven success."
"Fairfield Language Technologies has attracted a very high-quality
management team, and that team has grown the company significantly with a
unique and sustainable business model," said Steve Farsht, partner at NEP.
"We are enthusiastic about their opportunities and abilities to achieve
their goals."
Madison Capital Funding provided the debt financing portion of this
transaction. BNY Capital Markets, Inc., an affiliate of The Bank of New
York, acted as exclusive financial advisor to FLT in connection with this
transaction.
About the Investors
ABS Capital Partners
ABS Capital Partners is a private equity firm that was founded in 1990 to
invest in mid- to later-stage growth companies in order to create
significant, market-leading companies. The firm's investment strategy
focuses on companies in the healthcare, technology, business services, and
media and communications sectors. Its investment professionals partner
with strong management teams to help build businesses with substantial
revenues, near-term profitability and solid customer bases. The firm has
created long-term value for management and investors. ABS Capital Partners
leverages over 100 years of combined investing and operating experience
among its partners and provides a range of investment structures, including
expansion financings, management buyouts and recapitalizations. With an
extensive history and knowledge of equity and mergers and acquisitions
markets, ABS Capital Partners provides strategic guidance and helps
companies to capitalize on their business opportunities. ABS Capital
Partners has $1.5 billion under management and nine investing partners
within offices in Baltimore, San Francisco and Boston. Over the past twelve
years, ABS Capital Partners has backed industry leaders including AMISYS
Managed Care Systems Corporation (now McKesson Corporation), American Radio
Systems Corp, Corporate Express, Inc. (a Buhrmann company), DoubleClick,
Inc., OTG Software, Inc. (now Legato Systems, Inc.), NeuStar, Inc., and
Transition Systems, Inc. (now Eclipsys Corp.). Additional information can
be found at: www.abscapital.com.
Norwest Equity Partners
Founded in 1961, Norwest Equity Partners (NEP) is a leading private equity
firm that focuses on equity investments in profitable and growing middle
market companies primarily through management buyouts, recapitalizations
and growth financings. The firm's criteria for consideration includes $10
million or greater of EBITDA and equity investments between $20 million and
$80 million. With $3 billion in capital under management, the firm is
currently investing NEP VIII, its $800 million fund. With offices in
Minneapolis and Los Angeles, NEP has earned a reputation as one of the
premier private equity investment firms in the United States. Additional
information can be found at www.nep.com.
About Rosetta Stone
Rosetta Stone
Fairfield Language Technologies publishes Rosetta Stone, the revolutionary
CD-ROM and online language-learning software acclaimed for the speed, power
and effectiveness of its Dynamic Immersion(TM) method. Teaching 29
languages to millions of people in over 150 countries throughout the world,
Rosetta Stone is the key to language-learning success. For the second year
in a row, Fairfield Language Technologies is one of the fastest growing
technology companies as ranked by Deloitte and Touche. The company was
founded in 1992 on two core beliefs: that the natural way people learn
native languages as children remains the most successful method for
learning new languages; and that interactive technology can replicate and
activate that immersion method powerfully for learners of any age. The
company is based in Harrisonburg, Va. For more information, visit
www.RosettaStone.com.
Rosetta Stone and Dynamic Immersion are trademarks of Fairfield Language
Technologies.
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