XA Produces the Opening of The Ritz-Carlton, Grand Cayman

XA, Inc., (XA) (OTC BB: XAIN), a major national event marketing firm that serves many Fortune 500 companies, reports that it has been selected by The Ritz-Carlton as their event partner for the eagerly anticipated opening of the $500 million, 365-room property located on pristine Seven Mile Beach in Grand Cayman. The opening events will take place on January 6th and 7th on the resort's property for a wealth of international media and celebrities.

XA will design and produce a weekend of events that encapsulates the brand essence of The Ritz-Carlton, Grand Cayman. These events will create a unique experience that will immerse guests in its world-class brand and style and showcase the new property.

XA will co-ordinate and produce the evening events at the resort. The evening of the January 6th will feature a black tie dinner with entertainment by renowned performer Tony Bennett. The evening of the January 7th will be a more casual beach attire event with an intimate performance by Grammy Award winner Sheryl Crow. XA has also sourced and is working with the Island's local entertainment in keeping with the culture and flavor of Grand Cayman: a 100-piece children's choir will perform prior to Sheryl Crow, as well as local DJs and bands.

String Theory will also be featured, a hybrid performance of kinetic components featuring sonic sculpture, choreography, dance and original music. They will be performing at the Grammy Awards in 2006.

"We are thrilled to open this resort in time for the 2005-2006 season," said Jean Cohen, vice president and general manager of The Ritz-Carlton, Grand Cayman. "Our Ritz-Carlton customers have long awaited this luxury property on the beautiful and affluent island of Grand Cayman. We are also eager to open our doors to residents of the island."

Marketers spent $152 billion in event marketing in 2003, up about 15% since 2002. In 2003, budgets for event marketing reached an average of $901,935, according to PROMO's 2004 Event Marketing Study. (Source: PROMO Magazine, January 1, 2005)

About The Ritz-Carlton, Grand Cayman

Situated on 144 acres stretching sea-to-sea from the acclaimed Seven Mile Beach to the North Sound, The Ritz-Carlton, Grand Cayman blends a lush Caribbean backdrop with classic British-Colonial architecture. The resort features 365 guestrooms and suites, The Reserve offering residential accommodations within the resort, the first La Prairie spa in the Caribbean, five dining venues including two restaurants by Eric Ripert of top-ranking New York restaurant Le Bernardin, several bars and lounges, Avenue 5, an exclusive shopping arcade, the island's largest ballroom, a tennis center by Nick Bollettieri, Ambassadors of the Environment® by Jean-Michel Cousteau family program and Blue Tip, a Greg Norman-designed nine-hole golf course.

About XA

XA is a holding company for several wholly owned subsidiaries, one of which is The Experiential Agency, Inc., an Illinois corporation. The Experiential Agency, Inc. has offices in Chicago, New York and Los Angeles from which it provides corporations and highly visible brands with comprehensive event marketing, design and production services. Since 1989, the XA team has been the creative force behind prestigious, national projects for such clients as The NBA, Disney, McDonald's, British Telecom, Song Airlines, Eurex, Olympus, Salvatore Ferragamo, Vogue, W Hotels, ABN AMRO and Emirates Airline. In 2003 and 2004, Special Events Magazine ranked XA as one of the "Top 50 Powerhouse Event Companies in the World."

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. In particular, when used in the preceding discussion, the words "believes," "expects," "intends," "will," "anticipated," or "may," and similar conditional expressions are intended to identify forward-looking statements within the meaning of the Act and are subject to the safe harbor created by the Act. Except for historical information, all of the statements, expectations and assumptions contained in the foregoing are forward-looking statements that involve a number of risks and uncertainties. It is possible that the assumptions made by management are not necessarily the most likely and may not materialize. In addition, other important factors that could cause actual results to differ materially include the following: business conditions and the amount of growth in the company's industry and general economy; competitive factors; ability to attract and retain personnel; the price of the Company's stock; and the risk factors set forth from time to time in the Company's SEC reports, including but not limited to its annual report on Form 10-KSB; its quarterly reports on Forms 10-QSB; and any reports on Form 8-K. XA, Inc. (OTC BB: XAIN) takes no obligation to update or correct forward-looking statements and also takes no obligation to update or correct information prepared by third parties that is not paid for by the Company.

Distributed by Market Wire