Firstlogic Partners With Lorton Data for Integrated Full Service NCOALink(TM) List Processing in Postalsoft(R) Desktop Mailer(TM) and Business Edition(TM)

More Than 100 Customers Already Saving Time and Money With Seamless Extended Update Processing Through Web-Based Service

Firstlogic, Inc., a global provider of commercial mail and data quality software solutions, and Lorton Data, a leading provider of direct marketing database services, today shared the success of a newly released service that seamlessly provides integrated and easy to use United States Postal Service® (USPS®) NCOALink(TM) change of address services for Firstlogic's Postalsoft® Desktop Mailer® and Business Edition(TM) 7.62 customers. Through a new web-based wizard in the Firstlogic software, customers can automatically obtain 18 or 48 months of NCOALink processing from Full Service Provider Lorton Data, plus LACSLink(TM) 911 address conversion matching tool and DPV(TM), verifying accuracy of deliverable addresses. Employing extended move update capabilities ensures mailers receive higher address accuracy rates, meaning a better postal discount and a higher probability of mail actually reaching the intended destination, saving time and money.

Since the release of the new extended services features in Desktop Mailer and Business Edition version 7.62 in mid-October, already more than 100 Desktop Mailer and Business Edition users have taken advantage of the new secure service. After Lorton Data's processing, Desktop Mailer and Business Edition automatically update any returned records affected by a move, saving time for the user and ensuring only the most accurate addresses are used. Customers may opt to contract Lorton Data's services at a per job or subscription rate.

Feedback to the new service has already been impressive. Customers enjoy the efficient service for address correction. "Our business depends on quick and accurate processing and we get that at Lorton Data," said Stephanie Mile of Direct Hit Marketing Inc., Lafayette, Colo. "Lorton Data has been very responsive, not only with the processing, but with solutions and technical assistance as well."

"I am impressed with this new service," said Debbie Dragon of Pro Mailers in Auburn, Calif. "It's incredible. I love the reports, the ease of it. I will be more inclined to encourage my customers to use it."

"By leveraging 48 months of NCOALink data through this automated service, mailers can realize the benefits of creating ready-to-go addresses for just-in-time mailings. NCOALink helps reduce undeliverable-as-addressed mail, improves response rates and reduces waste," said Chris Lien, Firstlogic commercial mail market director. "With Lorton Data's NCOALink services integrated into Desktop Mailer and Business Edition, more Firstlogic customers have access to one of the newest Full Service Providers and the benefit of competitive rates. Lorton Data is a great partner with a proven track record; they provide special discounts for Firstlogic customers, plus access to other crucial services. Lorton Data is a Full Service Provider certified by the USPS, giving Desktop Mailer and Business Edition clients a trusted source in near real time processing."

About Desktop Mailer and Business Edition

The Desktop Mailer and Business Edition products are a part of the Firstlogic Postalsoft® suite of mail automation software, which provides mailers with a full complement of solutions to correct, standardize, and enhance mailing lists, match and consolidate duplicate information, and prepare and sort database records to USPS standards -- ensuring fast delivery and maximum postage savings.

About Lorton Data

Founded in 1989, Lorton Data is a leading provider of direct marketing database services. Lorton Data offers solutions to build and maintain one-to-one customer and member relationships. These solutions include processing services, database marketing solutions, and access to the industry's most accurate and comprehensive marketing information databases. Lorton Data serves small and mid-market companies in all industries, non-profit organizations, government agencies and educational institutions. Customers use Lorton Data's services and products to increase the effectiveness and reduce the cost of their direct marketing, fund raising, and other communication efforts. Visit Lorton Data at www.lortondata.com

About Firstlogic

Firstlogic specializes in enterprise-wide postal automation and data quality solutions for e-business, data warehousing, and print and mail applications. Firstlogic provides data quality tools that enhance and match business-critical information anywhere it is touched, stored, or moved across the enterprise. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers. Founded in 1984, Firstlogic today serves thousands of customers worldwide, including Fortune 1000 companies in the postal, e-business, financial, insurance, healthcare, direct marketing, higher education, and telecommunications markets. For more information, visit www.firstlogic.com

Firstlogic is a non-exclusive Interface Distributor Licensee of the United States Postal Service.

The following trademarks are owned by the United States Postal Service®: NCOALink, LACSLink, DPV, United States Postal Service and USPS. Firstlogic, Postalsoft and Desktop Mailer are registered trademarks and Business Edition is a trademark of Firstlogic, Inc

Lorton Data is a non-exclusive Full Service Provider licensee of the United States Postal Service. The price for NCOALink is not established, controlled or approved by the United States Postal Service7.

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