Action Products Revenue Update

Action Products International, Inc. (NASDAQ: APII), a leading toy designer and manufacturer of educational and positive non-violent branded toys, announced sales for fiscal year 2005 are tracking ahead of 2004, although a final 2005 revenue figure won't be available until January.

Action Products' CEO, Ron Kaplan, commented, "We are pleased with the strong holiday season sales for our brands. We are looking forward to increasing the growth curve on our top-line while maintaining our emphasis on delivering profits. With the new product lines we have ready, and a strengthened management team, we are gearing up for accelerated growth in 2006."

Preliminary, un-audited results to date show increases in annual sales, in addition to profit improvement. Final sales numbers should be available in January, and fully audited financial results are scheduled to be filed early in March.

New company president, Lawrence Bernstein, added, "2005 was a good year for our company. We are delivering record revenue this year and we anticipate profit growth, but this was also a transitional year, especially for our new Curiosity Kits brand and other brands introduced just recently. I am confident the next few years will give our shareholders increased growth, profits, and greater presence in the consumer market."

About Action Products International, Inc

Action Products International, Inc., based in Orlando, Florida, is a toy manufacturer emphasizing educational and positive play brands including JAY JAY THE JET PLANE Wooden Adventure System, the I DIG ® series, Space Voyagers® "The most authentic Space Toys on the Earth," Climb@Tron(TM) window-climbing robots, and Curiosity Kits®. Its products are marketed and sold to toy stores, specialty retailers, Internet retailers, museums, zoos, theme parks, attractions, catalog companies and education markets in the United States and worldwide.

Visit the Company's web site at http://www.apii.com.

Any statements that are not historical facts contained in this release are forward-looking statements. It is possible that the assumptions made by management for purposes of such statements may not materialize. Actual results may differ materially from those projected or implied in any forward-looking statements. Such statements may involve risks and uncertainties, including but not limited to those relating to product demand, pricing, market acceptance, the effect of economic conditions, intellectual property rights, the outcome of competitive products, risks in product development, the results of financing efforts, the ability to complete transactions, and other factors discussed from time to time in the Company's Securities and Exchange Commission filings. The Company undertakes no obligation to update or revise any forward-looking statement for events or circumstances after the date on which such statement is made.

---

Distributed by Market Wire