Reuters Selects FeedBurner to Deliver Global News and Advertising to RSS Subscribers

Reuters, the world's largest international multimedia news source, has selected FeedBurner, the leading feed management provider, to expand its delivery of text news via RSS subscriptions and to enable advertising within the feeds. Through its RSS service, Reuters global network of websites distribute relevant news updates to consumers. FeedBurner is providing Reuters with advanced services to manage its feeds in the United States, United Kingdom and Japan, to help it grow subscribers, reach new advertisers and to measure the circulation of its subscription feeds.

Reuters offers RSS feeds in a range of news categories including national, business and sports news from the United States and around the world. Using FeedBurner's services, Reuters is able to accurately track subscribers to content and determine the popularity of individual news items.

"As the popularity of RSS services grow, consumers are able to control the content they receive and focus on what interests them the most," said Azhar Rafee, Executive VP at Reuters. "Until now, it has been a source for driving traffic, but with FeedBurner, we are able to accurately measure the RSS audience, thus attracting new advertisers to qualified buyers and generate ad revenue from RSS page views."

"We're excited to be working with Reuters, which has been a trailblazer among major media companies in the use of RSS and multimedia to reach more subscribers," said Steve Olechowski, a co-founder and chief operating officer of FeedBurner. "Leading news services worldwide are recognizing that browsing and searching the Web are just two parts of the equation. Now that consumers can subscribe to content and control when and where they receive news updates, it is critical to measure subscriptions accurately and we look forward to helping Reuters do this across all of its properties and media types."

About FeedBurner

FeedBurner's advanced feed management technology delivers subscription services for publishers large and small to grow their reach, measure their audience and monetize their content. Founded in 2003, FeedBurner enables bloggers, podcasters and commercial publishers to reach millions of subscribers in more than 190 countries. FeedBurner is a privately held company headquartered in Chicago. For more information about FeedBurner and RSS feed management, please visit www.feedburner.com

About Reuters

Reuters (www.reuters.com), the global information company, provides indispensable information tailored for professionals in the financial services, media and corporate markets. Its trusted information drives decision making across the globe based on a reputation for speed, accuracy and independence. Reuters has 15,300 staff in 91 countries, including staff from the acquisition of Moneyline Telerate (MLT) in June 2005. It also includes 2,300 editorial staff in 196 bureaux serving 129 countries, making Reuters the world's largest international multimedia news agency. In the 2004 Reuters Group revenues, including those of Instinet Group, were £2.9 billion. From July 2005, Instinet Group is being treated as a discontinued operation in the profit and loss account.

Reuters and the sphere logo are the trade-marks of the Reuters group of companies.

Distributed by Market Wire