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New Devices and Broadband Use to Drive Growth in Adoption of Webcasting and Video Applications in 2006

ON24 Names Top Trends for 2006 Highlighting Strong Growth and Adoption of Webcasting, Enterprise Broadcasting and Rich Media Applications

ON24 Inc., the global leader of webcasting and multimedia communication solutions, looks ahead to 2006 as the year where global corporate trends such as the emergence of webinars as the top method for lead generation; high penetration of broadband; and proliferation of user devices such as the video iPod, will drive accelerated demand and consumption of video and webcasting applications.

Looking ahead to 2006, ON24 sees the following trends as key issues:

--  Webinars Become the Favored Method of Lead Generation Among Corporate
    Marketing Executives: Webinars have gained strong recognition among
    corporate marketing executives as a highly efficient and effective means of
    generating hundreds and thousands of qualified, targeted sales leads at
    very cost-effective prices. By incorporating robust reporting and polling
    capabilities, webinars capture critical information necessary for
    delivering qualified leads which can be scored based on their importance
    into "hot leads" or other categories. In 2006, the increased adoption of
    webinars for lead generation will draw attention to the antiquated methods
    for capturing leads associated with other approaches and expose the "black
    market" for lead generation.

--  Video Gains Recognition as a Critical Data Type Among Corporate Users:
    2006 will be the year that video comes into its own as an important data
    type that corporate users will consume and demand more of due to market
    trends such as the high penetration of broadband and the proliferation of
    video blogging and user devices such as the video iPod. New market
    offerings such as corporate video portals will accelerate the use and
    delivery of webcasting across enterprise environments, enabling
    organizations to achieve expanded cost savings and productivity, while
    capitalizing on their rich media assets to enhance customer messaging and
    create new revenue streams.

--  B2B Publishers Will Continue to Capture New Revenue from Rich Media:
    Increased adoption of online mediums has led to a growing trend among B2B
    advertisers, who today favor a combination of online and print media
    expenditures for identifying sales prospects and leads. Online mediums such
    as webcasting will continue to represent a vast new revenue opportunity for
    B-to-B media companies, enabling the delivery of high value marketing
    programs that offer greater speed, trackability and effectiveness over
    traditional print mediums. In addition to webinars, B2B publishers will
    expand their rich media offerings to include other products like virtual
    tradeshows, video portals, etc.

--  Adoption of webinars by Europe and Asian companies will greatly
    increase in 2006: Companies in these regions have been behind their U.S.
    counterparts, but will significantly expand their use of webinars and other
    rich media for lead generation, and branding programs.
    

"Companies are now starting to recognize both the ROI and the vast business opportunities that webcasting and other rich media enables," said ON24 CEO, Sharat Sharan. "We look forward to seeing further momentum in 2006, as audio and video become an established data type and organizations leverage the opportunities enabled by rich media and webcasting applications to attain new revenue and cost savings."

About ON24, Inc.

ON24 is a leading provider of webcast and multimedia communication solutions. ON24 offers one-stop solutions for internal and external multimedia communications for customers in the enterprise, technology, life sciences, government and financial services industries. More than 500 leading companies including Cardinal Health, Cisco Systems, Credit Suisse First Boston, Hewlett-Packard, Merrill Lynch, NCAA, Philips, and Sun Microsystems use ON24 for activities such as conferences and events, product launches, sales training, continuing professional education, executive announcements, and lead generation webinars. Based in San Francisco, the privately held company was founded in 1998.

ON24 webcasting products include:

--  ON24 Webcast Center, industry leading product for self-publishing live
    and on-demand webcasts
--  ON24 Simple Audio, for self-service, on-demand audio webcasts
--  ON24 Demo Webcasts, for software or web-based product demonstrations
--  ON24 Webcast Simple, delivering core and robust webcasting features at
    a low price
    

Companies interested in learning more about ON24's complete line of webcasting solutions can call 415.369.8000 or send inquiries to solutions@on24.com.

"A World of Webcasting Solutions. One Webcasting Provider"(TM) -- is a trademark of ON24.

Distributed by Market Wire