Published: December 12, 2005
Sprint and MSpot Roll Out Red Carpet With Streaming Movie Service for Mobile Phones
Sprint's Offering of MSpot Movies Marks the First Time Full-Length Feature Films Are Streamed to Mobile Phones in the United States
Sprint (NYSE: S) and
MSpot, a pioneer in premium mobile entertainment, today announced the
premier of MSpot Movies, the first mobile entertainment service to stream
full-length feature films to mobile phones. Available exclusively on the
Nationwide Sprint PCS Network, MSpot Movies gives subscribers on-demand
access to seven movie genres, including a wide range of titles that MSpot
makes available in "chapters," short segments optimized for a mobile
audience. In addition, MSpot Movies includes TV shows, music concerts and
stand-up comedy specials.
Mobile video services are rapidly gaining popularity as mobile phone
technology becomes more advanced. Strategy Analytics estimates that more
than 150 million people worldwide will be watching video on their mobile
phones by 2008. MSpot is a pioneer in mobile multimedia entertainment, and
has been at the forefront of the industry since it launched one of the
first mobile radio services in March 2005. Sprint won an Emmy® Award for
being the first to bring TV service to the mobile phone.
"The entertainment industry is still very much in an experimental phase
when it comes to music and video services for mobile phones. The medium is
so new -- and holds so much promise -- that studios, music labels and media
companies are scrambling to figure out the best approach and the most
effective business models," said Daren Tsui, CEO and co-founder of MSpot.
"MSpot is one of the few mobile multimedia experts, and we've designed
MSpot Movies based on what we've learned about tailoring content for mobile
audiences. We believe that MSpot Movies is only the tip of the iceberg in
terms of what is to come in the mobile entertainment era."
Geared towards cinema buffs of all ages, MSpot Movies brings the magic of
the silver screen to mobile phones. Sprint customers have unlimited access
to a wide variety of comedy, horror, drama, adventure and animated films.
MSpot will add new titles to the service on a weekly basis, enabling
subscribers to watch all of the individual "chapters" of an entire movie at
any time. Each chapter averages five minutes in duration. MSpot Movies is
available for $6.95 per month and includes:
-- Seven Different Genres of Streaming Movies
MSpot Movies has something for the whole family with popular movies
as "Three Stooges," "Night of the Living Dead" and "Short Circuit."
Genres include: Comedy, Drama, Horror, Adventure, Westerns, Animated
Features, and Movie Shorts.
-- TV Shows
In addition to a wide variety of movie content, MSpot Movies also
features TV shows from the past such "Hearts Afire," "Conan the
Adventurer," and "Starhunter 2300."
-- Music Concerts
MSpot Movies features music concerts from today's hottest artists
including The Roots, My Chemical Romance, Young Gunz and The Used.
"Sprint believes MSpot Movies will be very popular with our customers,
allowing them to watch some of their favorite movies whenever and wherever
they go," said Dale Knoop, general manager of multimedia services for
Sprint. "Offering the industry's first full-length streaming movie service
demonstrates our continued leadership and commitment to bringing the best
entertainment services to our customers."
MSpot Movies is MSpot's third subscription service offering, joining MSpot
Radio and MSpot Music on the Nationwide Sprint PCS Network. MSpot plans to
roll out other multimedia entertainment services in the next year.
About Sprint TV
Sprint TV is an Emmy Award-winning service that allows customers to watch
live TV on the go with full-motion video and vivid sound on Sprint Power
Vision and Sprint PCS Vision Phones. Customers who subscribe to the
enhanced service can choose from 34 channels of live and exclusive
on-demand programming, including NFL Network, as well as news, sports,
weather, movie trailers and entertainment channels.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline
communications services to consumer, business and government customers.
Sprint Nextel is widely recognized for developing, engineering and
deploying innovative technologies, including two robust wireless networks
offering industry leading mobile data services; instant national and
international walkie-talkie capabilities; and an award-winning and global
Tier 1 Internet backbone. For more information, visit www.sprint.com/mr.
About MSpot
MSpot, a pioneer in mobile multimedia entertainment, was founded in 2004 to
help movie studios, music labels and media corporations produce and deliver
exciting, high-quality audio and video programming for mobile phones. MSpot
currently offers two premium multi-media services for US mobile phone
subscribers: MSpot Radio, 30 channels of live and on-demand streaming
music, news, sports, finance, entertainment and talk radio; and MSpot
Music, interactive streaming radio that features commercial-free music,
videos, exclusive shows and interviews, and one-click music purchasing.
MSpot's latest offering, MSpot Movies, is the first service to stream
full-length feature films to mobile phones. As consumer demand for
compelling mobile entertainment grows, MSpot will continue to partner with
mobile carriers and entertainment industry leaders to introduce innovative
mobile music, video and movie programming as well as mobile-exclusive
original entertainment. MSpot is a privately held company headquartered in
Palo Alto, California and on the Web at www.mspot.com.
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