Published:
"Text for Tookie": Fab Finger Media Group to Offer First Text Petition Demanding Arnold to Commute Death Sentence for "Tookie" Williams
Heralds SmartSMS(TM) Text Services as the Newest Media for Political Action and Other Causes; K-DAY 93.5 FM Will Provide Hourly Updates
Cell Phone Text Messaging will be used to
help save the life of death row inmate, Stanley "Tookie" Williams,
scheduled to be executed on December 13th, 2005. Fab Finger Media Group,
enabled by veteran Premium SMS provider SmartSMS Corp (OTC: SRSM)
(www.smartsmscorp.com), has set up the "Text 4 Tookie" campaign to allow
supporters to petition California Governor Arnold Schwarzenegger to commute
the death sentence to permanent life imprisonment via their cell phones
using Premium SMS Services.
The "Text 4 Tookie" campaign begins by reaching out through K-DAY (93.5
FM), the premier Hip Hop radio station based in Los Angeles.
"Fab Finger Media Group's hopes are that ultimately the competition will
follow our lead," says CEO, Wil Weir. "With the convergent relationship
between the entertainment industry and premium text messaging, use is at an
all-time high. This is an excellent opportunity not only to get the
information to the people, but also to hear what the people have to say. I
can't think of a more practical and immediate way to do this than text
messaging."
To cast a petition, Tookie supporters simply enter the word "TOOKIE" on the
message page on their cell phones and "Send To" 76278, the SmartSMS(TM)
short code phone number. Then wait for the response and follow the
instructions. The messages are received and daily petition updates will be
forwarded to Governor Schwarzenegger. Each text return costs 39 cents,
close to the price of a postage stamp, and is automatically billed to the
next phone bill.
"This takes cell phone text messaging beyond brand building and will soon
allow peoples' voices to be heard on all manner of community and social
causes," continued Mr. Weir. "Most importantly, a cell phone text petition
is considerably more fraud proof than a signature petition. That's because
each mobile phone text message is identified with an independent IP address
for immediate identification."
SmartSMS(TM) technology has been used successfully in over 500 campaigns
worldwide. Starting with the Text 4 Tookie Campaign, Fab Finger Media Group
plans to utilize the technology for all manner of social and civic causes.
"Instead of limiting cell phone ancillary uses to brand building, ring
tones, wallpaper, photo swapping, etc.," Mr. Weir concluded, "we are going
to give people an entirely new approach to provide their opinions on the
issues they feel passionate about."
About SmartSMS(TM):
SmartSMS(TM) is an Internet entertainment company that specializes in
mobile marketing campaigns for major brands including celebrities,
entertainers, and athletes, as well as worthy causes. SmartSMS Corp owns
and operates the SmartSMS(TM) Text Messaging technology. This technology,
which was originally developed and deployed in Europe, provides keen
insights into the consumer market in order to create branding and marketing
campaigns that produce results. To date, the platform has been used
successfully to launch almost 500 campaigns worldwide. SmartSMS(TM) is
headquartered in Los Angeles, with additional presence in New York, Europe,
Mexico, South America, and Canada.
Forward-Looking Statements:
With the exception of historical information, this news release and
accompanying information may include forward-looking statements that
involve a number of risks and uncertainties. Actual results could differ
materially from those anticipated as a result of various risks. There are
numerous factors that could contribute to such differences; therefore such
projected events and anticipated results are not warranties or guarantees
that such events will occur or that the Company will achieve such results.
For more information about this corporation and risks involved in the
investment of their publicly traded shares, please see the Company's web
site(s), and/or documents filed with the SEC, which are easily accessible
in the EDGAR database system.
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Tags: ,Government:State, Telecom:Wireless, ,INTHPINK,CA,LOS ANGELES, CA