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Digicel Introduces New Tagline That Reinforces Its Commitment to Exceeding Customer Expectations

"Expect More, Get More" Reflects a Company Wide Initiative to Strengthen Customer Relationships

Digicel Group, the fastest growing mobile telecommunications company in the Caribbean, today introduced a bold new brand tagline, "Expect More, Get More," across its expanding network of operations. The new tagline reflects the company's customer centric operating principles and continued commitment to customer satisfaction that has been the hallmark of its phenomenal success over the past four years.

The introduction of the tagline and company wide initiative for Digicel comes at a time of significant growth for the dynamic company. It is launching in three new markets this week: Anguilla, Bermuda and St. Kitts & Nevis. Digicel expects to operate in 15 countries by the end of 2005 covering a total population of 14 million people as part of it mission to create a seamless pan-Caribbean network.

According to Digicel Group's Director of Marketing, Mr. Ben Atherton: "As we grow in the Caribbean and beyond, Digicel is continuing to transform mobile telecommunications and set new standards for the mobile experience. Expect More, Get More signifies a personal promise to exceed our current and future customers' expectations in mobile service."

Digicel was the first to offer a number of new and innovative products and services in the Caribbean including Closed User Groups, Rollover Minutes where unused minutes are carried over to the next month, Call Me which allows customers to stay in touch even when credit is low, Digicel's signature per-second billing, and prepaid and postpaid roaming. The company's extensive roaming network includes 220 roaming partners in over 100 countries.

With investments in the region approaching US$1 billion, Digicel has built the infrastructure to provide nearly 100 percent network coverage throughout its countries of operation bringing telecommunication services to local and rural residents that never before had a viable wireless option with the incumbent provider.

As one of the most admired brands in the region, Digicel builds strong ties with its customers through its active participation in cultural and social initiatives in local communities. In November 2005 Digicel recorded a milestone of 1.37 million subscribers in Jamaica after just four years of operation while at the same time it continues to strengthen its footprint in the region through recent acquisitions and new licenses. Digicel enjoys an average 62% market share across its operations and employs up to 1500 people in the region.

About Digicel

Since its launch in 2001, Digicel has become the fastest growing wireless telecommunications operator in the Caribbean. In four years, Digicel has become renowned for competitive rates, unbeatable coverage, superior customer care, a wide variety of products and services, and state-of-the-art handsets. It is the largest GSM operator in the region.

By offering innovative wireless services and community support, Digicel has become a leading brand in the Caribbean and has placed the region at the cutting edge of wireless communications.

With the recent achievements of new licenses and acquisitions, Digicel is now well on its way to be offering services in the near future in over 15 Caribbean countries, covering a total population of 14 million people. Incorporated in Bermuda and currently operating in Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Curaçao, The Cayman Islands, Dominica, Grenada, Jamaica, St. Kitts & Nevis, St. Lucia, St. Vincent and the Grenadines, Digicel looks forward to launching in Trinidad & Tobago and Haiti in the near future. The company also has licenses in St. Martin, Guadeloupe, Martinique and St. Barths.

The company is the lead sponsor of Caribbean sports teams including the West Indies Cricket Team, Special Olympics teams across the Caribbean and is title sponsor of the Digicel Caribbean Football Union Cup, which involves over 30 Caribbean countries and is an important qualifier towards the CONCACAF Gold Cup.

Visit www.digicelgroup.com for more information on Digicel.

Distributed by Market Wire