Capturing Their Customer's Voice a New Priority for Business

Reebok, Land Rover, Hyundai, GM and Radio Shack First to Deploy iPerceptions Innovative New Continuous Listening Methodology

With the growing popularity of Blogs, Podcasts and personal web sites, smart marketers have recognized the need to continuously tap into their customers' mind set to understand what those customers are saying. For many of these companies, tracking "buzz" begins at home. That means listening to their actual web site visitors first.

For proof that listening methodologies are now a critical tool for every web marketer, look no further than the explosive growth experienced by iPerceptions since they launched their Continuous Listening solution in late summer. Aside from the leading brands listed above, iPerceptions' Continuous Listening solution is now, or will shortly be deployed on web sites for CompUSA, All Recipes.com, and Nissan. This does not include those iPerceptions' clients like EDS, Volvo, Bell Canada, Desjardins Banking Group, and Choice Hotels who capture their customers' voice with iPerceptions' webValidator solution.

"As the rhetoric on buzz heats up, our sector specialists have seen a flurry of activity from both existing and new clients as they formulate plans to better understand the voice of their customers," said Tom Creary, Vice President, Sales at iPerceptions. "Since our launch in 2000, we always believed that giving marketers the ability to capture, listen, understand and respond to the voice of their customer would inevitably lead to success on the web," said iPerceptions CEO Jerry Tarasofsky. "Our growing list of clients is 'real-life' validation we were ahead of our time."

About iPerceptions

iPerceptions captures the attitudes and perceptions of actual web site visitors within the context of their actual site visit to discover the issues that matter most. iPerceptions' solutions use proprietary predictive modeling to measure and evaluate independent elements of a visitor's total web site experience to predict how various site attributes impact satisfaction. The solutions enhance customer loyalty, increase profits and deliver a more solid web site ROI. iPerceptions' clients include BMW, RadioShack, All Recipes.com, CompUSA, Crowne Plaza, GM, Reebok, Holiday Inn, Nasdaq, Wells Fargo, L'Oreal, Saab, Land Rover, Radisson, Hyundai, and DaimlerChrysler. iPerceptions is based in New York with sales offices in Chicago, Toronto, Montreal and London, England.

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Distributed by Market Wire