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Pop3 Media Corp. Announces New CEO

Media Company Intends To Produce Television Content For Cable, Satellite And Pay-Per-View Markets

Pop3 Media Corp. today announced the appointment of Ari Bass as its new CEO effective October 31, 2005.

"We are extremely pleased that Ari has decided to join our team and will take over as CEO," stated former CEO and current Board Chairman, John D. Aquilino. "Ari brings many years of entertainment industry experience and will help Pop3 begin to create a diverse catalog of film, television, print and music properties."

Bass holds a Juris Doctorate from Vanderbilt University School of Law and Bachelor's Degree from New York University. He has worked extensively in entertainment sales and marketing as well as film production, writing, recording and as a professional musician with Mickey Gilley's Urban Cowboy Band.

Pop3's headquarters will be moved from Mesa, Arizona to the Los Angeles area and it intends to begin producing film and television projects for sale to the satellite, cable, broadband and pay-per-view markets as soon as is practical.

"My goal is to begin creating diverse, forward compatible content for Pop3," stated Bass. "I believe the market for made for pay-TV, and especially video-on-demand, content will only continue to grow, and bring ever-increasing revenues to Pop3, and I hope to bring the company to profitability in as timely a manner as possible."

"Toward that end, I have negotiated for, and Pop3 has received, a memorandum of understanding, from one of the fifty largest companies in the United States, to license and exhibit up to twelve feature films, on a pay-per-view/VOD basis, beginning as early as January 2006, and to receive 40 percent of the gross revenue from the sales thereof. It is my intention to make further announcements concerning our understanding in the very near future. While I am excited to be able to begin my involvement with Pop3 with the framework for a distribution agreement already in place, it is just one of many distribution agreements I plan to negotiate in the coming months," concluded Bass.

Pop3 continues to work diligently to complete the sale of its distribution arm, ViaStar Distribution Group (VDG) to Roxxy Corporation, although Pop3 will maintain rights to distribute its products through VDG even after the sale is consummated. Roxxy has signed several top producers to its organization and intends to make their names public in the near future.

Furthermore, Pop3 continues to work towards the purchase of rights to certain proprietary technologies related to data storage as per its June 27, 2005 news release. The appointment of Bass will assist negotiations as his background and contacts throughout the entertainment industry should provide additional opportunity to obtain financing for this project.

For more information, visit http://www.pop3media.com/ http://www.controversialcorp.com.

About Pop3 Media Corp

Pop3 Media Corp. is engaged in development, production and distribution of entertainment related media for film, television, music and publishing interests. The company's portfolio currently includes ownership of ViaStar Distribution Group, ViaStar Records, Quadra Records, Light of the Spirit Records, ViaStar Classical and ViaStar Artist Management.

Except historical matter contained herein, matters discussed in this news release are forward-looking statements and are made pursuant to the safe harbor provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect assumptions and involve risks and uncertainties, which may affect the Company's business and prospects and cause actual results to differ materially from these forward-looking statements.

     
   Investor Relations
   Pop3 Media Corp.
   Mesa,    AZ,    85202
   USA
   (888)-287-0978 (phone)
   investor@pop3media.com
   www.po3media.com