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Melissa Rivers to Host at Debut Los Angeles Fashion Awards

Fashion guru and TV Host Melissa Rivers will host the debut of the LA Fashion Awards October 21st at the vintage Orpheum Theatre in downtown Los Angeles. The Awards, which celebrate the vibrance, energy and glamour that characterize LA fashion, will honor a diverse group of established designers, rising stars and industry trendsetters in the hour long show, led by Rivers.

An expert in the fields of fashion and entertainment, Rivers has worked as a reporter, producer and commentator for CBS, MTV and E! Entertainment and contributes regular fashion columns to L.A. Confidential and Complete Woman. She currently provides red carpet coverage for TV Guide Channel's events and will debut a new TV show next month called "The Stylist," which she will both host and executive produce. Rivers said she is "excited to take part in an event honoring the men and women whose creativity has such a profound impact on style and culture."

Rivers will be joined by presenters Cate Adair, costume designer for Desperate Housewives, designer Bob Mackie, and Elizabeth Saab of the Style Group. Mackie has his own much-acclaimed ready-to-wear line, Bob Mackie Originals. He has won nine Emmys and garnered three Oscar nominations for his costume designs, and dressed celebrities including Brooke Shields and Cher. Mackie will present the Inspiration Award to Rosemary Brantley of Otis College of Art & Design. Adair will present the Fashion Retailer Award. Saab, a style-maker on the board of The Style Group, former contestant on Tommy Hilfiger's The Cut and publisher of the design magazine Home Source LA, will present the Marketing Excellence Award.

Select tickets to the event are available to the public at all Ticketmaster Ticket Centers including Robinson's-May, Tower Records, Wherehouse Music, Tu Musica, and Ritmo Latino Stores and online at . To charge by phone, call 213.480.3232. For more information on the event or nominees, please visit www.LAFashionAwards.com.

Moss Adams LLP and NASDAQ are sponsoring individual awards. FedEx® and Wells Fargo Century lead the slate of additional corporate sponsors, which includes Design Tonic, ApparelMagic, Market Wire, Much and House PR, Traction Press, Kinetic Sculptures, Cloutier Agency, Cooper Design Space, LA Fashion District BID, Security Textile Corporation/Security Sourcing/Swift Europe, The City of Los Angeles/DWP, 24Seven, CIT Commercial Services, Ezra Brutzkus Gubner LLP, FTC Commercial Corp, Spa-Addicts.com, Biotherm and Paul Mitchell.

Several fashion and business not-for-profit membership organizations, including the California Fashion Association (CFA), Fashion Business Incorporated (FBI), Fashion Group International of Los Angeles (FGI-LA), LA Economic Development Corporation (LAEDC) and the World Trade Center Association endorse the event. Angeleno Magazine, California Apparel News, LA.com and LA Weekly are among the media sponsors. Cocktail reception sponsors include Smartwater, Beautiful Bartenders, Krislyn Floral Couture, Vox Vodka, Plymouth Gin, El Tesoro Tequila, Jim Beam Bourbon, Starbucks Coffee Liqueur, plus restaurants New Moon, Zucca, City Kitchen and Pane e Vino.

MOSS ADAMS, LLP

The tenth largest accounting and consulting firm in the U.S., Moss Adams offers specialized accounting, tax, financial and business advisory services to clients in industry groups such as apparel, manufacturing and distribution, technology, hospitality, professional services and financial institutions.

NASDAQ

NASDAQ is the largest U.S. electronic stock market. With approximately 3,300 companies, it lists more companies and, on average, trades more shares per day than any other U.S. market. For more information about NASDAQ, visit the NASDAQ website at www.NASDAQ.com or the NASDAQ Newsroom at www.NASDAQnews.com.

FEDEX

FedEx provides access to a growing global marketplace through a network of supply chain, transportation, business, and related information services. FedEx offers a broad portfolio of products that range from express package and freight services to ground and less-than-truckload options to the largest customs broker in North America.

WELLS FARGO CENTURY

Wells Fargo Century is one of the largest factors in the country, providing a creative, entrepreneurial approach to factoring and trade finance, with the financial strength and stability of one of the nation's most respected financial institutions. The company has financed growing apparel companies for more than 50 years.

DESIGN TONIC

Design Tonic is a boutique design and marketing agency specializing in branding, marketing, public relations, events, and environments for fashion and style-oriented companies. For more, visit www.designtonic.com or call 213.687.3100.

APPARELMAGIC

Backed by two decades of apparel-industry expertise, ApparelMagic, the apparel industry's most technically innovative software, manages and electronically links all phases of an apparel or accessory business, from design and product development to manufacturing, sales and delivery.

MARKET WIRE

Market Wire is the industry leader in using the latest technologies to distribute real-time news, reaching all leading newspapers, broadcast outlets, financial newswires, disclosure points, analyst terminal systems, websites and online databases.

MUCH & HOUSE PUBLIC RELATIONS

Much and House Public Relations is a full-service boutique agency with an entertainment and lifestyle division, specializing in fashion, fitness and beauty.

Distributed by Market Wire