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Real Savvy Moms, Comes to St. Louis Oct. 21-23 as Part of National Live Event Tour

New Mom Makeovers, Nutrition 'Jeopardy,' Toddler Races, Hospital Packing Race, Children's Story Time and Sing Along Among Activities Planned

ADVISORY, Oct. 19, 2005 (PRIMEZONE) --

 When/Where:  Oct. 21 & 22 - 10 a.m. - 9:30 p.m., 
              Oct. 9 - 11 a.m. - 6 p.m.
              At Saint Louis Galleria Mall

 Visuals:  New and Expectant Moms of St. Louis Participate in
           Entertainment and Educational Events for Mom and Baby 
           Provided by Real Savvy Moms and its Sponsors

 What:     Real Savvy Moms(r), a national health and emotional
           wellness initiative for the new mother market, launches a
           30-day live event tour in 10 key markets. The nationwide
           Mall Tour will be in the St. Louis area at Saint Louis
           Galleria Mall with a host of games and education activities
           supported by Real Savvy Moms' national sponsors. Real Savvy
           Moms offers health, parenting, beauty, nutrition, financial
           and fitness advice, as well as a community sounding board
           for the exchange of common interests and support. The
           national tour's goal is to bring education and information
           to mother's neighborhoods.

           Hosting this weekend's activities at Saint Louis Galleria
           Mall center court is Maria Aviles, one of three dynamic
           young mothers who will co-host the upcoming TV show;
           "Real Moms, Real Stories, Real Savvy," a national
           weekly series made for Public Television, airing 2006.
           The event runs Friday and Saturday from 10 a.m. to 9:30
           p.m., and Sunday from 11 a.m. to 6 p.m. Activities
           include: New Mommy Makeovers; Children's Story Time;
           Spin the Bottle game; a Rhythm & Blue Safety
           Sing-Along; an Oral Care Game Show; a Hospital Packing
           Race; Nutrition Jeopardy; and Toddler Races.

 Purpose:  Nationwide, some 4 million new babies are born each
           year, many to first-time mothers. While all mothers need a
           support system, not everyone has one. Real Savvy Moms is a
           new, fully integrated program that galvanizes the power of
           Public Television, the Internet, live events and the
           relationship that exists between a pregnant woman and her
           healthcare provider. Women get 360-degree access to
           valuable information and advice.

 Research: Generation-X Moms are better-educated, more
           career oriented, and more likely to question what they
           are told than the previous generation of mothers.
           Independent focus groups find that they want reliable
           information by combining advice from trusted healthcare
           providers with reassurance from sisters, friends and
           other Real Moms who've been there. Today's Moms are
           also tech savvy -- some 96% of new mothers go online
           for parenting advice and information, while over 80% of
           pregnant women surf the Internet for answers to their
           pregnancy and parenting questions. Until now they
           didn't have a central resource to go to for all of
           their needs.

 Sponsors: Real Savvy Moms' sponsors include some of the most
           paramount organizations and brands in wellness, nutrition,
           pregnancy and post-partum care, who believe in the Real
           Savvy Moms' mission of being a credible resource and
           support for new moms. They include NESTLE(r) GOOD START(r)
           SUPREME, ARM & HAMMER(r) Oral Care, Bare Escentuals(r),
           CRYO-CELL International, Inc., Cottonelle(r), Oreck(r),
           Smart Choices(tm), Nordic Naturals(r), and Willow(tm)
           Organic Baby Products.

The Real Savvy Moms logo is available at: http://www.primezone.com/newsroom/prs/?pkgid=2001

CONTACT:  Real Savvy Moms
          Anne Sargent 
          (678) 352-0009 
         
          Randi Leader 
          (404) 355-1706