Published: October 14, 2005
Torbay Holdings Inc.: "Of Mice & Alleged Misrepresentation": Complaints Filed With the Federal Trade Commission in Regards to Section 508 Compliance Advertisements
Torbay Holdings Inc. (OTC BB: TRBY) announced
today that it had filed two complaints under the Federal Trade Commission
Act with the Federal Trade Commission in relation to statements of product
compliance with Section 508 Law by an (herein) unnamed competitor and the
GSA Section 508 who advertise, so propagate, such statements to government
purchasers and the public who have rights prescribed under that Law.
The Federal Trade Commission is charged with Consumer Protection and The
Division of Advertising Practices, described as "The Nation's enforcer of
federal truth-in-advertising laws," focuses its law enforcement activities
on, amongst other things, "Performance claims for computers, ISPs and other
high-tech products and services, and claims as to product performance made
in national medias including the Internet."
Section 5 of the act prohibits unfair or deceptive advertising in any
medium. That is, advertising must tell the truth and not mislead consumers.
A claim can be misleading if relevant information is left out or if the
claim implies something that's not true.
Additionally third parties -- such as advertising agencies or website
designers and catalog marketers -- also may be liable for making or
disseminating deceptive representations if they participate in the
preparation or distribution of the advertising, or know about the deceptive
claims. (Reference link below).
We have recently become aware of one of our ergonomic mouse competitors
making assertions of 100% compliance with Section 508 law despite the fact
that their products are normally used in the palm down or pronated
position. This "twists the wrist" (technically the forearm is twisted and
wrist rotated). Some of their products listed, as do most conventional
computer mice in our opinion, require "pinch," which in the case of
computer mice is to grip between thumb and little finger with those digits
extended. Section 508 Law, subsection 1194.23, relating to operable
controls states, "Controls and keys shall be operable with one hand and
shall not require tight grasping, pinching, or twisting of the wrist. The
force required to activate controls and keys shall be 5 lbs. (22.2 N)
maximum."
The complaint alleges that the unnamed company has inaccurately completed
their Voluntary Product Accessibility Template (VPAT). In regards to two
products listed: they positively state that no twisting is required,
despite a video of the products use showing the pronated wrist twisted
posture. In a second product range it states that some pinching force is
required, which is at odds with the law, yet 100% compliance is still
claimed. For the same products; a statement that a natural shape results
in "no twisting is required to operate." What this actually means we are
unsure of but in regards to meeting the standard of no pinch or wrist
twist, it, in our opinion, does not.
For a third conventional mouse product the VPAT statements omit any
commentary as to pinch, grasp or wrist twist.
In a second complaint to the FTC we reported the GSA's Center for IT
Accommodation (CITA) who manage and operate the Section 508 website. While
we view this as an unfortunate step we feel it is a necessary one as after
reporting our concerns, as to the representations of the competitor cited
in the first complaint, we were advised verbally that nothing could be
done. Vendor representations are not substantiated and disclaimers are
posted as to that fact.
It is our opinion that as Section 508 is a Law it should be fully enacted
by the "executive" so as to protect those for whom the law was passed. In
regards to consumer standards; the design for the VPAT forms was
orchestrated by CITA and they are designed to prompt vendors as to what
should be discussed so as to confirm compliance. This, in our view, is
"active participation in the preparation of the document." The Section 508
website promotes Accessibility, inviting vendors to advertise their
products compliance and then acts to disseminate that information. It
could therefore be considered an advertising agency. In that event it
would be subject to FTC law yet as it stands takes no responsibility for
the content that it displays. It is our belief that if Federal Government
acts as a marketing agency for vendors then not only should they meet the
minimum FTC standards, but to protect the rights of Federal Employees and
non-government citizens with disability, they should be held to a higher
standard and be seen to uphold the law without which this GSA department
might not exist.
In the event that the complaint to the FTC as to this competitor is upheld,
it will demonstrate that CITA's "self assertion" policy in regards to
vendor representations has failed with a consequence that not only are
Federal Employees not getting the products prescribed under the law but
civil rights could be one day seen to be being violated.
We have forwarded our concerns as to this matter to two Unions who
collectively claim to represent almost three-quarters of a million Federal
& D.C. Government employees.
Designer Appliances, Inc., a wholly owned subsidiary of Torbay Holdings
Inc., is leading the way in the development of Anti.Fatigue(TM) tools and
technologies to manage the impact that fatigue is now understood to have
upon computer users. Anti.Fatigue(TM) design conforms to Universal Design
criteria and produces products that are more "Accessible and Assistive" to
all, including persons with dexterity impairment or disability. We are all
capable of fatigue.
Safe Harbor Statement under the Private Securities Litigation Reform Act of
1995: The statements contained in this release that are not historical, are
forward-looking statements that are subject to risks and uncertainties that
could cause results to differ materially from those expressed in the
forward-looking statements, including but not limited to, certain delays
and risks detailed from time to time in the company's filings with the
Securities and Exchange Commission.
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