Nicole Richie Voted September Beauty Icon of the Month by Online Women

"The Simple Life" Star Most Popular in Visitor Survey Conducted by Leading Beauty Web Site BeautyRiot.com

Nicole Richie was voted September Beauty Icon of the month in a visitor survey conducted by BeautyRiot.com (www.beautyriot.com). "The Simple Life" star, who is due to release her debut music album this year, is popular among online women for her individual style and chic hairdo. Richie's photo gallery is consistently among the top ten most-viewed galleries at BeautyRiot.com.

The soon-to-be Mrs. DJ AM placed first in a contest against "Into the Blue" star Jessica Alba, and "Mr. & Mrs. Smith" co-star Angelina Jolie. Ms. Richie's sleek, casual, shoulder-length bob hairstyle was #10 out of the top 100 most-viewed hairstyles at BeautyRiot.com in September. Her popularity is expected to grow even more when her film debut, "Kids in America," opens in theaters October 21.

"Nicole Richie represents women's growing appreciation for individuality," said BeautyRiot.com's editor in chief, Kirsten Lambertsen. "Her beauty and fashion style is very much her own, and there's something extremely fresh and candid about her persona. BeautyRiot.com is all about personal style, so we love seeing Nicole's star rise."

BeautyRiot.com's September visitors voted Jessica Alba as runner-up and Angelina Jolie third place in the site's monthly Beauty Icon survey. Alba was the August Beauty Icon and Jolie was July's. BeautyRiot.com's visitors can vote each month for their favorite of three celebrities for the title of Beauty Icon. Each month the winner and runner-up stay in the survey, and a new celebrity is introduced.

About BeautyRiot.com

Based in San Francisco, CA, BeautyRiot.com is the leading celebrity hairstyles and beauty site on the Web. Featured stars include Ashlee Simpson, Hilary Duff, Nicole Richie, Eva Longoria, Lindsay Lohan, Jessica Simpson, Jessica Alba, Jennifer Aniston, Britney Spears, the Olsen twins, Jennifer Lopez and many more. The Web site provides advice and instruction on how to apply makeup, style hair, and solve beauty problems. Visitors can submit their own beauty questions for BeautyRiot's beauty expert, Celeste, to answer online. The web site is consistently in the top ten beauty sites as measured by Alexa.com, a leading Web site rankings provider (an Amazon.com company). BeautyRiot.com served over 7 million pages to over 650,000 unique visitors in September 2005.

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