Aptimus to Host Conference Call to Discuss Expected 3rd Quarter 2005 Results and Management Changes

Aptimus, Inc. (NASDAQ: APTM), Tim Choate, CEO, Rob Wrubel, President, and John Wade, CFO will host a conference call to review the company's third quarter 2005 pre announcement and management changes.

What:  Third Quarter 2005 Pronouncement and Management Change Conference
       Call and Webcast

When:  Tomorrow, Friday, October 7, 2005 @ 11:00 a.m. Eastern Daylight Time

Where: By registering at:
       http://www.visualwebcaster.com/event.asp?regd=y&id=30863

How:   Conference call dial-in information is 866-851-7100; participant
       code is # 762811 or for the webcast log on to the Web at the address
       listed above. The webcast will be available in its entirety on the
       company's investor relations section until October 31, 2005, at
       www.aptimus.com.

About Aptimus, Inc.

Aptimus (www.aptimus.com) is the online lead generation network. The Aptimus Network generates new revenues for Web site publishers while generating sales leads for advertiser clients. For advertisers, the Aptimus Network offers a platform to present their offers across an audience of Web site and email distribution channels. Marketers pay only for the results they achieve on a cost-per-click, cost-per-lead, cost-per-acquisition, or cost-per-impression basis, as well as combinations of those models. As a result, marketers can refine their offers and payment models to achieve their objectives. For Web site publishers, the Aptimus Network generates new revenues while promoting offers from known brands in graphical formats that complement the publishers' sites and adds value for their customers. At the core of the Aptimus Network platform is the company's proprietary technology, Dynamic Revenue Optimization(TM), which automatically determines on a real-time basis specific advertiser offers for promotion on each publisher's Web site and in each email sent. The company's primary offer presentation formats include cross-marketing promotions at the point of registration or other transactional activity on Web sites, online advertising programs, and email marketing campaigns. Aptimus' current clients include many of the top 500 direct marketers. Aptimus Web site publishers include a diverse cross-section of the Internet. Aptimus has offices in San Francisco and Seattle, and is publicly traded on the NASDAQ NM under the symbol APTM. More information on Aptimus is available at the company's Web site at http://www.aptimus.com.

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