Published:
Creed's Scott Stapp to Release Long-Awaited Solo Album; Gets His Motor Running With NASCAR; "The Great Divide" to Be Released on November 22nd
Multi platinum recording artist Scott Stapp
will release his long-awaited solo album, "The Great Divide," on November
22nd on Wind-up Records. Also announced today is a joint venture between
Wind-up Records and NASCAR, who are joining forces with an integrated
marketing and image campaign set to launch in early to mid October in
support of the release of the highly anticipated album. Stapp and his
first single, "The Great Divide," (click here to listen) will be featured in a NASCAR Image Campaign that will air
during the Chase for the NASCAR Nextel Cup. Stapp joins a growing list of
major entertainment stars to appear in NASCAR campaigns including Lenny
Kravitz, Lisa Marie Presley and Three Doors Down.

As a founder and the voice of Creed, Stapp's success is virtually
unparalleled, having won the Grammy® Award for Best Rock Song in 2000, 9
Billboard Awards, 2 American Music Awards, and a People's Choice Award. He
has sold over 30 millions units worldwide with just three albums, and had 7
consecutive #1 Rock Radio singles.
Stapp, one of the most recognizable voices in music, will be featured in a
variety of NASCAR marketing platforms. The campaign will culminate with
Stapp performing the national anthem at the Ford 400 race at Homestead-Miami Speedway on November 20th, 2005. The Ford 400, the final race of the
2005 NASCAR NEXTEL Cup Series, will determine the Cup Champion and will be
televised on NBC (3pm EST, check local listings).
"Scott Stapp's emotional intensity and powerful performance make him the
perfect artist to represent the NASCAR experience," said Sarah Nettinga,
director, film, television and music entertainment for NASCAR Digital
Entertainment. "We are also thrilled that Scott will be on hand to kick off
the Miami Ford 400 event and bring his music directly to the NASCAR fans."
"I'm a huge NASCAR fan," comments Stapp. "I loved performing at the NASCAR
awards banquet last year and I can't wait to sing the national anthem in
November at the championship race in Homestead. It's a real honor to
partner with NASCAR in promoting the cup challenge."
Details of the program include a co-branded television campaign featuring a
montage of NASCAR footage interwoven with excerpts from Stapp's new music
video and single "The Great Divide", also the album's title track. The
image campaign will air through the fall. Other program elements include
exclusive web content from the Image Campaign on Stapp's web site
(www.scottstapp.com).
"Based on NASCAR's passionate audience, broad reach, and powerful branding,
the Chase for the NASCAR Nextel Cup is an ideal marketing platform to
launch Scott's solo album 'The Great Divide,'" says Ed Vetri, Wind-up's
chief operating officer. "As the country's largest independent label, Wind-up is always pursuing marketing partnerships that will have synergy and
impact for our artists. We know that Scott's fans (and Scott himself) love
NASCAR. Scott's music really captures the excitement and spirit of NASCAR
which is why we're so excited about this partnership -- Scott Stapp and
NASCAR are a great fit."
About Wind-up Records
Wind-up Entertainment Inc. is a privately owned company that was founded in
March 1997. Wind-up Records, a division of Wind-up Entertainment, is
currently the largest independently owned and operated label in the United
States and is distributed by Sony / BMG Entertainment worldwide, excluding
Canada where the company operates Wind-up Entertainment Canada Inc. and is
distributed by the Warner Music Group. The roster features Evanescence
(the band success story of 2003/2004 with worldwide sales of more than
thirteen million copies), Seether, Finger Eleven, Scott Stapp, Alter
Bridge, the entire Creed repertoire, Drowning Pool, and approximately a
dozen developing artists. Wind-up Entertainment also houses the publishing
concerns Dwight Frye Music, Renfield Music Publishing, Wallachi Music
Publishing, Jessop Music Publishing and Viovodes Music Publishing, in
addition to Pronto Merch, a full-scale retail, on-line and touring
merchandising company.
About NASCAR Digital Entertainment
Based in Los Angeles, NASCAR Digital Entertainment (NDE) manages, directs
and creates new business opportunities for NASCAR's broadcasting, new
media, and entertainment programming ventures. NDE creates new and
enhanced entertainment experiences for NASCAR fans, drivers, teams, tracks,
and sponsors through television, the Internet, satellite radio, digital
cable, new media, and original motion picture programming.
Distributed by Market Wire
Copyright © 2009, MarketWire
Copyright © 2009, NewsBlaze,
Daily News
Tags: ,Media and Entertainment:InformationServices, MediaandEntertainment:MusicandRadio, MediaandEntertainment:Television, Sports:CompetitionsandVenues, Sports:IndividualsandTeams, ,NY,NEW YORK, NY