Published: September 20, 2005
Cesura, Inc. to Host Business Strategy Session at Citrix iForum Global 2005
Bob Fabbio, Cesura CEO, and Judith Hurwitz, Renowned Industry Analyst, Lead Business Certainty Discussion at Annual User Conference
Cesura, Inc. the leading provider of business
certainty solutions for Citrix and web application environments, today
announced that President and CEO Bob Fabbio will host a session with Judith
Hurwitz, president and CEO of industry analyst firm Hurwitz & Associates
entitled "Business Certainty: Protecting Business Performance in an
On-Demand World." The session will take place Tuesday, October 11 at 10:00
a.m. at the Mandalay Bay Resort and Casino in Las Vegas.
The two business leaders will be discussing the strain placed on business
performance by burgeoning technologies. Because critical processes rely on
IT services, poor end-user experiences trigger disruptions measured not
only in revenue loss, but also in employee productivity. Fabbio and
Hurwitz will examine the demands placed on IT executives to improve
end-user experience demands of both internal and external customers.
Cesura professionals will be offering preview demonstrations of Cesura 3.0
for business-critical applications delivered via Citrix at Booth # 301,
Mandalay Bay, Shoreline A during all Exhibit Hall hours.
About Cesura
Cesura eliminates costly business disruptions caused by poor end-user
experience. Automatically correlating real-time business demand with actual
end-user experience and the application environment capacity, Cesura
dramatically reduces business disruption recovery time as well as the
number of disruptions. Cesura is isolated from the problems causing
business disruptions and failures of other tools not designed to eliminate
these costly interruptions. Our business certainty model ensures that
customers reliably meet end-user experience goals and business objectives
regardless of environmental complexity and business demand. Headquartered
in Austin, Texas, with sales offices across the United States, Cesura is
privately held, backed by some of the nation's leading venture capitalists.
For more information, please visit www.cesurasolutions.com.
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