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Capital Ties Scores A Touchdown With Hook 'em Neckwear

A new necktie, bow tie and formal wear set paying tribute to the University of Texas Longhorn football program was released today by Capital Ties, a New York company.

"Everyone in the country recognizes the Hook 'em hand gesture," says Stuart Hotchkiss, designer and owner of Capital Ties, "and it has allowed me to design fun and fashionable neckwear because it speaks directly to UT supporters and others in the know."

Hotchkiss used a simple combination of the hand gesture and spiraling college footballs to make his point. "The reception we've received from store owners in Houston, Dallas and Austin who helped us test market the neckwear exceeded our expectations," said Hotchkiss. "As a result, I'm comfortable in reaching out nationally to UT alums who will want to order this tie from our web site."

Hotchkiss adds in his marketing copy that the University of Texas at Austin is admired for a lot of its traditions. "It makes me very happy to pay tribute to a class act like Mack Brown and his winning football teams. I also plan to adapt this design in the Spring to pay tribute to the UT baseball program." Hotchkiss readily admits that UT alum Roger Clemens is his favorite active baseball player.

Capital Ties neckwear is made in the United States from 100 percent imported silk twill fabric. Neckties measure 58 inches long and 3 3/4 inches wide. Bow ties are 2 1/2 inches high in the classic butterfly shape and must be tied. Ladies fashion scarves are 36 inches square with hand-rolled edges.

Select neckwear is currently being distributed to 28 leading men's clothing and specialty stores across the United States. All neckwear can be viewed and purchased online at www.capitalties.com

Capital Ties offers a host of fun and fashionable neckwear paying tribute to great American and world-renowned personalities, themes and landmarks.

Designs include Tour de Lance, Muhammad Ali, Golf Animals, Fred Astaire, America's Cup, The Donald, Virginia is for Lovers, Eiffel Tower, Triple Crown and Socks and Buddy.