Published:
Crown Crafts Infant Products, Inc. Signs Licensing Agreement With PALI, S.p.a.
New Infant Textiles Collection to Compliment Fine Furniture
Crown Crafts Infant Products, Inc.
(the "Company") (OTC BB: CRWS) today announced it has formalized a
licensing agreement with PALI, S.p.a. The Company will introduce four (4)
new collections at the upcoming ABC Show in Las Vegas, NV.
Under the agreement with PALI, S.p.a, the Company will design and produce
infant home furnishings and accessories under the "PALI" brand. Sales and
marketing for the new line will be managed by PALI. The product lines for
this brand include infant bedding, blankets, and room decor. The new
collections are designed to compliment PALI's fine infant furniture
offerings. The combination of fine textiles and furniture enable new
parents to create a nursery with confidence. The Company will focus its
marketing and sales efforts on the high-end and luxury markets with infant
crib sets priced from $199.
"PALI's decision to enter into the nursery linens market is a natural
compliment to our commitment to bringing the finest products to our
customers and to the consumer," said Kevin Walker, Vice President, Sales
for Pali North America. "A PALI nursery is a very special place for your
newborn. Sleeping in a PALI crib with PALI Fine Linens makes for a
beautiful and safe environment for you and your baby to enjoy."
"We are honored to be working with a company with the history and
reputation of PALI," commented Nanci Freeman, President and Chief Executive
Officer of the Company. "This arrangement, which brings together two
industry leaders, will offer consumers the best in both infant furniture
and textiles."
About Crown Crafts Infant Products, Inc.
Crown Crafts Infant Products is a subsidiary of Crown Crafts, Inc. Crown
Crafts, Inc. designs, markets and distributes infant and juvenile consumer
products, including bedding, blankets, bibs, bath and accessories and
luxury hand-woven home decor. Its subsidiaries include Hamco, Inc. in
Louisiana, Crown Crafts Infant Products, Inc. in California and Churchill
Weavers, Inc. in Kentucky. Crown Crafts is America's largest producer of
infant bedding, bibs and bath items. The Company's products include
licensed and branded collections as well as exclusive private label
programs for certain of its customers.
About PALI, S.p.a
Pali's history, to which four generations of the Pali family have
contributed, spans nearly a century. During this time the company underwent
epochal changes. From traditional handcrafted methods, they transitioned to
the utilization of advanced technologies. From the first workshop in the
shed of the family home, to buildings in the garden, then shops built on
adjacent parcels of land; until 1962, when valuable experience gained from
the production of chairs enabled the company to make a smooth transition to
production of cribs and complementary bedroom furniture. Their innovative
capability, and positive and dynamic vision are family characteristics that
derive from the will and commitment to learn and improve using care and
courage.
Their company spirit owes much to Ermenegildo Pali, the founder who started
manufacturing chairs in his kitchen. Just a few a day, he made them well
using the utmost care. Everything has changed in production methods,
demand, models and taste. But one thing still remains: love for a finely
crafted product made with great care.
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Tags: ,Lifestyle and Leisure:Fashion, LifestyleandLeisure:Family, ManufacturingandProduction:Textiles, Retail:Apparel, Retail:ConsumerInterest, ,CA,HUNTINGTON BEACH, CA