Nationwide Child ID Program -- First Ever In-Store, "Smart Parent...Safe Baby" Event Begins This Weekend

This Saturday, parents and guardians across the country can take one of the most important steps to ensure their children's safety, when free child ID kits take the stage at Wal-Mart stores nationwide.

Child safety and wellness are topics parents and guardians take very seriously. Recognizing the need for child safety education, Wal-Mart and the National Center for Missing & Exploited Children® (NCMEC) will partner with Abbott's Ross Products Division to host the first-ever Smart Parent...Safe Baby event on Sat., Sept. 3 from 10 a.m. to 4 p.m. at Wal-Mart stores nationwide.

On that day, parents and guardians will receive a free child ID kit. The kit includes leading DNA technology which requires no special storage and will keep for up to 14 years, safety information for parents and guardians, and a placeholder for an updated child photo.

During the Smart Parent...Safe Baby event, parents and guardians will also receive a resource book with safety tips from NCMEC and baby wellness facts from partners like Similac Advance.

Sound on tape:

--  Ernie Allen, Spokesperson, president and CEO of The National Center
    for Missing & Exploited Children
--  Jesse L. Martinez, Houston Law Enforcement official
    

B-roll:

--  Parents with children at event
--  Examples of ID kits
--  Shoppers walking down store aisles
    

To view video, click here:

mms://wm.communications-four.speedera.net/wm.communications-four/stream/5170.wmv

Satellite Feed Information:

Wednesday, August 31st  and  Thursday, September 1st
15:00 - 15:15 (ET)            15:00 - 15:15 (ET)
Telstar 6 (C-Band)            Telstar 6 (C-Band)
Transponder 13                Transponder 13
Dual Audio 6.2/6.8            Dual Audio 6.2/6.8
              TOC: (312) 644-0112

Available on Pathfire: story # Com4-5170 in Video News Feeds, Master VNF Locator Page

TV STATIONS ONLY: To request a hard copy, call (312) 421-0113 ext.129.

Distributed by Market Wire