Billy Martin's To Introduce Homegrown Western Boot Collection

LOS ANGELES, Aug. 26, 2005 (PRIMEZONE) -- Billy Martin's USA, Inc. , the 27-year-old retail brand known for its upscale boots, belts, buckles, brims, baubles, britches and leather blazers, announced today that it will begin manufacturing its own line of handmade cowboy boots, to be sold in its retail shops and other select boutiques in the U.S. and abroad.

"Heading up the design and production team will be Luca Bestetti, one of the world's premiere western boot makers from Italy, who learned his craft from two of America's legendary boot makers, Edwin Turnipseed and Pablo Jass," said Doug Newton, who founded Billy Martin's in 1978.

"Rather than make our boots in Italy or offshore, we are bringing Luca to America to work with our own team of personnel led by Gregory Westbrook and Cindi Fowler Ceva, (our NY Store Director) who have personally designed and sold boots to such discriminating customers as Eric Clapton, Dwight Yoakam, Sharon Stone, Mickey Rourke, Tom Petty, Walt Frazier, Marty Stuart, Sheryl Crow, Kenny Rogers, June Carter and Johnny Cash."

According to Westbrook, "Our production facility will be in Hollywood -- literally a stone's throw from our store on the Sunset Strip. With the spirit of Turnipseed and Jass behind us, and under Luca Bestetti's watchful eye, we hope to create some of the best boots in the world."

In addition to select retail shops, Newton said, BLYM will use the Internet "to give customers at home and abroad an opportunity to actually participate in the crafting and design of their own boots online. Our interactive Web site will also give a paparazzo's look at the boot styles and designs worn by our many celebrity customers.

"As far as prices, my granddad used to say, 'A good pair of boots will cost a working cowboy about a month's wages. You can buy cheaper boots, but a month is about all they'll last.' Lucky for us, in today's economy, our boots will be priced well under a month's wages!"

Nota Bene: Statements about BLYM's future expectations, including future revenues and earnings, and all other statements in this news release other than historical facts are "forward-looking statements." Since these statements involve risks and uncertainties and are subject to change at any time, the company's actual results may differ materially from the company's plans if its assumptions prove to be incorrect, or for a variety of other reasons.

Billy Martin's USA, Inc. is not a reporting company registered under the Securities Act of 1934. Shares of its stock trade on the Pink Sheets under the symbol BLYM.

CONTACT: 
Billy Martin's USA, Inc.
Doug Newton, CEO
(212) 861-3100
(760) 324-6834 
doug@billymartin.com
www.BillyMartin.com