Idea Sports Entertainment Begins Team Sign-Up Process for "Vegas Roll'em" $1,000,000 Jackpot Fantasy Football @ www.vegasrollem.com

Team Registration and Sign-Up Begins Today for New, Proprietary Fantasy Football Tournament Featuring One of the Largest Jackpot Payouts to Date

Idea Sports Entertainment Group, Inc. (OTC BB: ISPO) ("Idea"), through its newly formed division Idea Sports Fantasy Football, announced today that the company has officially launched the team registration portion of its Las Vegas-based "Vegas Roll-em(TM) Fantasy Football."

Through the website www.vegasrollem.com, contestants may sign up for the exciting regular season game, which is the first step in gaining eligibility for the exciting Las Vegas-based Vegas Roll'em Fantasy Football Tournament, which will be held in conjunction with the National Football League playoffs.

Along with the $1,000,000 jackpot, which will be shared among tournament finalists, the format also includes a bonus $1,000,000 opportunity, a HUMMER Sport Utility Vehicle, fabulous vacation packages, and additional prizes, all for the low "SEASON PASS" price of only $49.95.

Details regarding "Vegas Roll-em(TM) Fantasy Football," along with official rules are available at www.vegasrollem.com.

Idea Sport Entertainment CEO Cholly Clark commented, "This is a fun, exciting project and we're anxious to get started. We've have some great partners that have helped us put this deal together. We're definitely ready for some football."

About Idea Sports Entertainment Group, Inc.

Idea Sports Entertainment Group, Inc. is a sports and entertainment marketing and management company dedicated to developing undervalued sports and entertainment properties and products.

Safe Harbor Act Disclaimer: This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, the independent authority of the special committee to act on the matters discussed, the successful negotiation of the potential acquisition and disposal of transactions described above, successful implementation of the company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent Form 10-QSB and Form 10-KSB filings with the Securities and Exchange Commission.

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