Idea Sports Entertainment Unveils Sneak-Peak of "Vegas Roll'em" $1,000,000 Jackpot Fantasy Football Format at www.vegasrollem.com

Large Payout Creates Buzz in Fantasy Sports World

Idea Sports Entertainment Group, Inc. (OTC BB: ISPO) ("Idea") today unveiled the website and format for its Las Vegas-based "Vegas Roll-em(TM) Fantasy Football."

Through the website www.vegasrollem.com, potential contestants may review the format including the regular season rules, playoff format, and the process to gain eligibility for the exciting Las Vegas-based Vegas Roll'em Fantasy Football Tournament, which will be held in conjunction with the National Football League playoffs.

Along with the $1,000,000 jackpot, which will be shared among tournament finalists, the format also includes a special bonus $1,000,000 opportunity, a HUMMER Sport Utility Vehicle, fabulous vacation packages, and additional exciting prizes.

Details regarding "Vegas Roll-em(TM) Fantasy Football" are available at www.vegasrollem.com .

Vegas Roll-em(TM) Fantasy Football project manager Jack Hargett commented, "We have received an overwhelming response to our Vegas Roll-em(TM) fantasy football project. Offering the $1,000,000 jackpot (one of the largest payouts in fantasy sports history), for and insane price of $49.95 has certainly created a buzz in the fantasy football world. Our partners in Las Vegas are eager to get the regular season underway, and get to the Vegas Roll-em(TM) tournament, which will take place in January, live from Las Vegas. We will be announcing the official signup date soon."

About Idea Sports Entertainment Group, Inc.

Idea Sports Entertainment Group, Inc. is a sports and entertainment marketing and management company dedicated to developing undervalued sports and entertainment properties and products.

Safe Harbor Act Disclaimer: This release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Act of 1934 that are based upon current expectations or beliefs, as well as a number of assumptions about future events. Although the Company believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including without limitation, the independent authority of the special committee to act on the matters discussed, the successful negotiation of the potential acquisition and disposal of transactions described above, successful implementation of the company's business strategy and competition, any of which may cause actual results to differ materially from those described in the statements. In addition, other factors that could cause actual results to differ materially are discussed in the Company's most recent Form 10-QSB and Form 10-KSB filings with the Securities and Exchange Commission.

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