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Firstlogic Announces Dynamic iSummit LIVE Speaker Lineup Addressing Rapidly Changing Data Quality Environment

Industry Leaders From Leading Analyst Firm, Peppers & Rogers, Intelligent Solutions, Baseline Consulting Educate Business, Technology Professionals in Data Quality Seminar Series

Firstlogic, Inc., a global provider of enterprise data quality software solutions, today announced a dynamic speaker line up for iSummit LIVE, the company's educational series that visits New York City, Chicago and Orange County (Costa Mesa), CA, in August. Industry thought leaders Ted Friedman from featured analyst firm Gartner, Inc., Dr. Claudia Imhoff of Intelligent Solutions, Inc., Jennifer Rosenzwieg of Peppers & Rogers Group, and Jill Dyche of Baseline Consulting headline the iSummit LIVE events. iSummit LIVE's keynote presentations will be simultaneously streamed via the Internet for those not able to attend in person. The free iSummit LIVE series also includes breakout discussions with Firstlogic development and product management professionals to provide a day filled with data quality education. Firstlogic iSummit LIVE registration is available at http://www.firstlogic.com/isummit

Designed as one-day regional educational events for technology and business professionals from varied industries, iSummit LIVE addresses the importance of data quality for business intelligence, customer relationship management (CRM), customer data integration (CDI), commercial mail and data warehousing projects at large and small organizations. Each iSummit LIVE includes a Technology Center showcasing Firstlogic software applications.

Each iSummit location features a unique keynote speaker, with remote attendees invited to view the keynotes via http://www.firstlogic.com

--  iSummit New York City, Aug. 2: Ted Friedman, vice president, data
    management and integration for Gartner, Inc., "Data Quality Trends and Best
    Practices";

--  iSummit Chicago,  Aug. 9: Jennifer Rosenzwieg, director of learning
    and performance consulting, Peppers & Rogers Group, "Positive Change:
    Finding the Excitement and Energy of Business Transformation";

--  iSummit Orange County (Costa Mesa), CA,  Aug. 11: Dr. Claudia Imhoff,
    Intelligent Solutions, "Creating a Data Integration Center of Excellence."
    Special session featuring Jill Dyche, co-founder of Baseline Consulting,
    "The People Stuff: Organizational Changes for Optimal Data Management."
    

Additionally, each iSummit LIVE event includes Firstlogic sessions illustrating data quality trends and best practices, emerging address quality technologies, data relationship establishment, mail optimization, and global data quality. All iSummit LIVE locations host a forum for current Firstlogic customers to directly discuss their current projects and questions about data quality, as well as identify trends and future projects that will require data quality strategies.

"Data drives critical business operations. Organizations are recognizing the importance of data as a business asset, so business and technology professionals need to learn as much as possible about the opportunities available to ensure data quality," Friedman said.

"Leveraging the value of information assets is a sustainable competitive advantage where organizations have 100% control. Today's strategic and tactical business decisions are driven by the information that flows through business processes, many of them relying on near real time data. Data quality -- the integrity of the information in a company's data assets -- is a key determining factor in the outcome of those decisions and the success of your business," said Steve Varsolona, Firstlogic vice president of strategic markets and iSummit LIVE presenter. "With Firstlogic's iSummit LIVE, business and technology professionals have an accessible educational event that also offers a great opportunity for direct interaction with industry thought leaders, Firstlogic experts and other peer professionals who are recognizing the importance of data quality in today's business."

About Firstlogic

Firstlogic specializes in enterprise-wide data quality and analysis solutions for e-business, data warehousing, and print and mail applications. Founded in 1984, Firstlogic today serves more than 6,000 customers, including Fortune 1000 companies and leaders in government, finance, insurance, healthcare, manufacturing, direct marketing, and telecommunications. In addition to developing commercial solutions, Firstlogic partners with many systems integrators, consultants, and original equipment manufacturers to provide its unique technology to their end-user customers Founded in 1984 Firstlogic provides advanced software systems as well as a proven methodology and strategic consulting services to help start, enhance, and continually monitor data quality initiatives. For more information, visit the company's Web site at www.firstlogic.com.

Firstlogic, Inc., 100 Harborview Plaza, La Crosse, Wis., 54601. Phone: 608-782-5000, Fax: 608-788-1188. http://www.firstlogic.com/

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