Omniture Closes $40 Million Funding Round

Largest and Fastest-Growing On-Demand Web Analytics Company Secures Growth Capital to Transition Into a Leader in the Online Marketing Services Market

Omniture, the largest and fastest-growing provider of on-demand Web analytics, today announced it has closed a $40 million round of venture capital funding, led by BA Venture Partners (Bank of America Venture Partners). This is the third round through which Omniture has raised a total of $65 million. Rory O'Driscoll, a managing director at BA Venture Partners, will join the company's board of directors. Additional participating investors in the round include previous investor, Hummer Winblad Venture Partners and Attractor Investment Management, one of the early investors of Salesforce.com.

Omniture develops and markets the SiteCatalyst(TM) Suite, an online marketing services platform used by the world's leading companies, including eBay, AOL, Microsoft, four of the top five Fortune ranked companies and over 400 others, to automate, measure, manage and optimize their online marketing expenditures. The SiteCatalyst Suite is the only online marketing services platform to deliver all three critical components marketers require to achieve online success -- comprised of SiteCatalyst, Omniture's real-time reporting and analysis tool, the recently announced Omniture Discover(TM) tool and the Omniture Data Warehouse.

The funding announced today will act as a catalyst to accelerate customer training initiatives, invest in technological development and increase marketing and distribution efforts for the rapidly growing Web analytics leader. "Omniture is the hottest company we've seen in many, many years. They continue to deliver on their vision of the future of online marketing services and are being rewarded by rapid success in the marketplace," said Mark Gorenberg, partner, Hummer Winblad Venture Partners.

"BA Venture Partners has been focusing on both Internet and software-as-service applications since 1999," said Rory O'Driscoll, managing director, BA Venture Partners. "We've been closely watching the growth of Web analytics in general and Omniture specifically and we're impressed by Omniture's leadership. Omniture is the largest and fastest-growing on-demand Web analytics provider, and they continue to demonstrate unwavering dedication to product excellence and customer success. That leadership ethic, coupled with their customer loyalty proves them to be exactly the type of organization we believe will create sustaining value for businesses."

Corporate Momentum

Omniture is the fastest-growing on-demand Web analytics company having doubled revenue annually for each of the last four years. With this continued pace, Omniture is in line to close out 2005 as its fifth consecutive year of more than 100 percent revenue growth.

Solution Leadership

Q2 also saw the completion of the industry's only third-generation Web analytics platform. Omniture announced both the release of SiteCatalyst 12 and Omniture Discover, a boundless exploration engine that enables the breaking down of information silos created by traditional analytics packages. SiteCatalyst 12 includes groundbreaking features such as a multivariate experimentation manager, role-based dashboards, performance targeting and a Dashboard Player that proactively pushes key information to desktops for real-time, executive updates. By introducing Discover, Omniture became the first and only Web analytics provider to offer the three critical pieces needed to successfully optimize the online marketing process -- real-time reporting and analysis (SiteCatalyst), unprecedented exploration into data with real-time reporting across unlimited dimensions and data correlations (Omniture Discover), and a complete data warehouse (Omniture Data Warehouse).

Industry Recognition

Due in part to its corporate growth and innovative product development efforts, Omniture was named a 2005 Well-Connected Awards winner by CMP Media LLC's Network Computing magazine, and was presented with a prestigious 2005 Crossroad's A-List Award. Additionally, and for the second consecutive year, Omniture was awarded a Stevie(TM) in the Best Sales Organization category and a 2005 Utah Best of State for Science and Technology. For two successive years, both the Inc. 500 and the Deloitte Technology Fast 500 have also recognized Omniture for its significant growth and momentum.

"Omniture's continued success is a testament to both our employees and our customers," said Josh James, CEO and Co Founder of Omniture. "Because of this success, we have the fortunate luxury of selecting the very best investors to help us fulfill our vision of being the leader in online marketing services. With this new investment, we can benefit from the industry experience of both premier software investors as well as leading experts in on-demand solutions to help us make our vision a reality."

About BA Venture Partners

BA Venture Partners (BAVP) is a venture capital partnership that provides capital and expertise to accelerate market traction for technology and life sciences companies. BAVP helps information and life sciences companies commercialize technologies and accelerate growth and market leadership. Based in Foster City, California, the BAVP team collectively offers decades of technology and venture industry experience to early- and development-stage companies in hardware, consumer, software, biotechnology and medical devices. Representative portfolio companies include Alimera, Biz360, Cardiac Pathways, Frontbridge Technologies, Good Technology, Monolithic Power Systems, Placeware, Sorrent and Wayport. Bank of America is BAVP's sole limited partner. For more information, visit www.baventurepartners.com.

About Omniture

Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture's SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a third-generation platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and Hewlett-Packard. www.omniture.com.

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