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Rovion Teams Up With NBA to Bring Lifelike Streaming Video Messages to NBA.com Network
NBA Legend Directs Web Surfers to Tune In to Watch The Finals on ABC via Innovative Streaming Video Greeting Promotion

Rovion Inc., the leading creator of online
video spokespersons, has teamed-up with the National Basketball Association
(NBA) to provide streaming video greetings using its proprietary
BlueStream(TM) Technology to the NBA. As a part of the NBA's "Where
Legends are Born" Finals campaign, NBA Hall-of-Famer Julius "Dr. J." Erving
will appear on the playoff section of NBA.com, directing visitors to tune
in to watch The Finals on ABC starting June 9. The message will also play
on various NBA team sites.
"Rovion is pleased to bring our proprietary BlueStream(TM) technology to
leading sites like NBA.com," notes Rovion CEO Len Ostroff. "BlueStream(TM)
brings an NBA legend to life on the site. Instead of simply opening a
window and seeing a small video run in a box, BlueStream(TM) provides the
appearance of Dr. J. walking on to the PC's screen to tell fans about The
Finals on ABC. It's so realistic, it immediately brings the user to rapt
attention, improving stickiness, conversion rates on promotions and the
overall user experience."

Rovion's BlueStream Direct(TM) product is a proprietary technology offered
to websites as a fully hosted solution for "website guides," promotion,
direct response, advertising and a host of other uses. BlueStream(TM) is a
unique technology that operates much like the "bluescreen" technology in
wide use for special effects and composite images in both motion pictures
and television, including virtually every TV weathercast in the US.
BlueStream brings the magical sensation of these "impossible" images to the
Web, creating the impression of living video characters inside of the
visitor's computer screen.
The Finals will tip off on Thursday, June 9 at 8:30 p.m. ET on ABC, the
exclusive home of The Finals with Emmy Award-winning broadcasting legend Al
Michaels and basketball Hall-of-Famer Hubie Brown calling the action. The
Finals will also be televised in 205 countries in 45 languages.
Simplicity is a key factor in BlueStream's successful penetration of the
market. It only requires the website owner to add one line of JavaScript
to his/her web page. Rovion provides everything else to enable a lifelike
video overlay of a human being speaking to the website audience. For the
consumer visiting the site, BlueStream(TM) appears as a seamless automatic
video message that politely loads in the background and works with all
standard operating systems and browsers.
Rovion's BlueStream(TM) product suite is currently used on websites for
promotion, direct response, advertising, e-learning, internal corporate
communications and a host of other uses.
About Rovion
Rovion Inc., headquartered in Owings Mills, MD, is the leading provider of
lifelike promotional video streaming solutions and on-line media solutions
for web publishers, media organizations, advertisers, and business users.
Rovion's patent-pending BlueStream(TM) technology has revolutionized the
relationship between broadcast and broadband, enabling websites to "come
alive" with compelling video messages leading to increased response rates,
recognition, retention and revenues.
BlueStream(TM) has been licensed to hundreds of organizations, including
Discovery, NASCAR.com, LasVegas.com, Reynolds and Reynolds, Roush Racing,
NBA.com, the Miami Heat, Atlantic Records, and many others. TV groups
include Clear Channel, Raycom, Scripps, Emmis, Gray, Sinclair, Young,
Dispatch and LIN. Radio stations within Clear Channel, RadioOne,
Susquehanna and Infinity Broadcast Groups, among others, have also licensed
BlueStream(TM).
Distributed by Market Wire
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