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Rovion Teams Up With NBA to Bring Lifelike Streaming Video Messages to NBA.com Network

NBA Legend Directs Web Surfers to Tune In to Watch The Finals on ABC via Innovative Streaming Video Greeting Promotion

Rovion Inc., the leading creator of online video spokespersons, has teamed-up with the National Basketball Association (NBA) to provide streaming video greetings using its proprietary BlueStream(TM) Technology to the NBA. As a part of the NBA's "Where Legends are Born" Finals campaign, NBA Hall-of-Famer Julius "Dr. J." Erving will appear on the playoff section of NBA.com, directing visitors to tune in to watch The Finals on ABC starting June 9. The message will also play on various NBA team sites.

"Rovion is pleased to bring our proprietary BlueStream(TM) technology to leading sites like NBA.com," notes Rovion CEO Len Ostroff. "BlueStream(TM) brings an NBA legend to life on the site. Instead of simply opening a window and seeing a small video run in a box, BlueStream(TM) provides the appearance of Dr. J. walking on to the PC's screen to tell fans about The Finals on ABC. It's so realistic, it immediately brings the user to rapt attention, improving stickiness, conversion rates on promotions and the overall user experience."

Rovion's BlueStream Direct(TM) product is a proprietary technology offered to websites as a fully hosted solution for "website guides," promotion, direct response, advertising and a host of other uses. BlueStream(TM) is a unique technology that operates much like the "bluescreen" technology in wide use for special effects and composite images in both motion pictures and television, including virtually every TV weathercast in the US. BlueStream brings the magical sensation of these "impossible" images to the Web, creating the impression of living video characters inside of the visitor's computer screen.

The Finals will tip off on Thursday, June 9 at 8:30 p.m. ET on ABC, the exclusive home of The Finals with Emmy Award-winning broadcasting legend Al Michaels and basketball Hall-of-Famer Hubie Brown calling the action. The Finals will also be televised in 205 countries in 45 languages.

Simplicity is a key factor in BlueStream's successful penetration of the market. It only requires the website owner to add one line of JavaScript to his/her web page. Rovion provides everything else to enable a lifelike video overlay of a human being speaking to the website audience. For the consumer visiting the site, BlueStream(TM) appears as a seamless automatic video message that politely loads in the background and works with all standard operating systems and browsers.

Rovion's BlueStream(TM) product suite is currently used on websites for promotion, direct response, advertising, e-learning, internal corporate communications and a host of other uses.

About Rovion

Rovion Inc., headquartered in Owings Mills, MD, is the leading provider of lifelike promotional video streaming solutions and on-line media solutions for web publishers, media organizations, advertisers, and business users. Rovion's patent-pending BlueStream(TM) technology has revolutionized the relationship between broadcast and broadband, enabling websites to "come alive" with compelling video messages leading to increased response rates, recognition, retention and revenues.

BlueStream(TM) has been licensed to hundreds of organizations, including Discovery, NASCAR.com, LasVegas.com, Reynolds and Reynolds, Roush Racing, NBA.com, the Miami Heat, Atlantic Records, and many others. TV groups include Clear Channel, Raycom, Scripps, Emmis, Gray, Sinclair, Young, Dispatch and LIN. Radio stations within Clear Channel, RadioOne, Susquehanna and Infinity Broadcast Groups, among others, have also licensed BlueStream(TM).

Distributed by Market Wire