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"World's Greatest Shoo-Fly Pie Bake-Off & Eating Contest" Celebrates Heritage of Pennsylvania Dutch Country

The Molasses Will Fly in Lancaster, PA, as Beloved Amish Dessert Comes Center Stage at Rockvale Outlets

Rockvale Outlets, in partnership with Good Food, Inc. and Dutch Haven, will host the World's Greatest Shoo-Fly Pie Bake-Off & Eating Contest, Saturday, June 25, 2005 at 3:00 p.m. The first annual food contest designed to celebrate the heritage of Pennsylvania Dutch Country, it is open to any non-commercial baker or competitive eater who registers in advance at www.shooflypiecontest.com.

Shoo-Fly Pie, a Pennsylvania Dutch dessert, is a sponge cake baked in a crust that contains a heavy molasses filling. It must be made with molasses to be a true "Shoo-Fly Pie."

Commencing at 3:00 p.m., baking contestants will present their homemade pies to a panel of celebrity judges. Following, one entry will be awarded "Best Shoo-Fly Pie," the winner receiving a Golden Fly Swatter Award, and an "Extreme Home Bake-Over"; a $500 collection of all-new baking equipment from Kitchen Collection and Corningware Corelle Revere, both merchants at Rockvale Outlets.

Following, competitive eating contestants will literally "step up to the plate" for a good, old-fashioned eat-off. Contestants will feast on as many Dutch Haven Shoo-Fly Pies as they can stomach in an eight-minute time period. One winner will be named "Shoo-Fly Pie Heavyweight Champion," and will take home a custom heavyweight title belt, in addition to a $500 shopping spree at Rockvale Outlets.

Official rules and registration are available at www.shooflypiecontest.com.

Good Food, Inc. is a family business with roots dating back to 1934. They began producing Golden Barrel Baking products in 1980. Today, the company offers unique blends of syrups, molasses, corn syrups, sugars, cooking oils, and soap making oils drawn from the finest ingredients.

Dutch Haven began operating in 1946 as Lancaster County's first Amish-themed tourist spot. Today it boasts "Americas Best Shoo-Fly Pie," selling more than 40,000 pies per year.

Rockvale Outlets is an award-winning, 560,000-square-foot outlet shopping center constructed on 64 acres in Lancaster County, Pennsylvania. Among the largest and most successful factory outlet centers in the country, Rockvale Outlets includes a total of eighteen single-level, brick front buildings that offer 120 factory outlets. Hours of operation are Monday through Saturday, 9:30 a.m. - 9:00 p.m. and on Sunday from 10:00 a.m. through 6:00 p.m. For more information, visit www.rockvaleoutletslancaster.com, or call 717-293-9595.

Distributed by Market Wire