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Demantra 2005 User Conference to Share Best Practices, Innovation Around Sales & Operations Planning, TPM

Customers Including Welch's, Johnson & Johnson and Organic Valley to Discuss Successes

Demantra, Inc., the leader in innovative trade promotion management (TPM), marketing analytics and enterprise planning solutions, today shared the agenda for its 2005 User Conference. Demantra users will convene May 17 through May 19 at the Hotel Marlowe in Cambridge, Mass., to hear in-depth presentations from customers, Demantra experts and industry leaders about best practices and advanced technologies for better supply chain and trade promotion management. In addition, several networking events will provide attendees with a chance to talk directly about new developments, standards and trends within the industry -- all to help CPG executives "Win at the Shelf."

Steve Farber, author of "Radical Lead: A Personal Lesson in Extreme Leadership," will be the keynote speaker for the event. Other noted speakers include Jane Gentry, who will present her "Dare to be Remarkable" program; and Bill Seibel, CEO of Demantra.

User case studies will be a core component of the meeting, providing hands-on experience in how to tackle various demand, TPM and supply chain planning challenges. User presenters will include senior representatives from Welch's, Organic Valley, Dunkin' Donuts and Johnson & Johnson, as well as a customer panel including National Brands, Footjoy and Biosense Webster. Attendees will also meet with Demantra's Product Management team for a preview of upcoming releases and an opportunity to provide input on future product enhancements.

Conference attendees will focus on best practices in collaborative business processes such as Trade Promotions Management (TPM), Sales and Operations Planning (S&OP), Collaborative Planning Forecasting and Replenishment (CPFR) and Vendor Managed Inventory (VMI). Other topics will include managing demand around new product introductions, measurement metrics, and more.

To learn more about the 2005 Demantra User Conference or to register, visit www.demantra.com.

About Demantra

Demantra provides powerful enterprise planning solutions that enable marketing, sales and supply chain departments to create and execute to a single, collaborative plan. The Demantra Suite manages the rapid creation, planning, fulfillment and synchronization of demand from promotion management to inventory replenishment, resulting in optimized service levels, increased profit margins and significantly improved customer responsiveness. Demantra has provided proven results -- 100 to 500 percent ROI -- to global brands including: Unilever, Welch's, Reckitt Benckiser, McCain Foods, Hunter Douglas, Wendy's International, Pernod-Ricard and VTech. For more information, please visit www.demantra.com or contact 1.866.DEMANTRA. For bi-monthly updates on Demantra, please register for our e-newsletter at: www.demantra.com/newsletter.

Demantra and Demantra Spectrum® are registered trademarks of Demantra, Inc. All other trademarks are the property of their respective owners.

Distributed by Market Wire