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The Next Generation of Mischief!

Jamie Kennedy and Alan Cumming Star in the Wacky Family Comedy

"Son of the Mask"

Available as a Platinum Series(TM) DVD on May 17

All-New Platinum Series(TM) DVD of "THE MASK" - Featuring Four Never-Before- Seen Featurettes and a Crisp, New Digital Transfer - Also Available May 17

"A Must See for a Family Looking for a Night of Belly Laughs." - New York Kidsday/Newsday

After "The Mask" wreaked havoc on Jim Carrey nearly a decade ago, the magic finds its way into the possession of a young father in the hilarious family comedy, "Son of the Mask." Starring Jamie Kennedy ("Malibu's Most Wanted," TV's "The Jamie Kennedy Experience") and Alan Cumming ("Spy Kids," "X2": "X-Men United"), "Son of the Mask" will be available to own May 17, 2005, on a New Line Home Entertainment Platinum Series(TM) DVD, packed with family-friendly bonus features including three fun featurettes, deleted scenes, cast/crew commentary and more. Also available will be the all-new Platinum Series(TM) edition of the original hit "The Mask," digitally remastered with premium picture and sound plus four never-before-seen featurettes including "Introducing Cameron Diaz." The Platinum Series(TM) "Son of the Mask" will be available at a $27.95 SRP, while the Platinum Series(TM) DVD edition of "The Mask" will be available at the low price of $19.97 SRP.

Co-starring Traylor Howard (TV's "Monk", TV's "Two Guys and a Girl"), Kal Penn ("Harold & Kumar Go To White Castle"), Ben Stein ("The Mask," "Ferris Bueller's Day Off"), comedian Steven Wright and Academy Award®-nominee Bob Hoskins ("Vanity Fair," "Beyond the Sea") and featuring incredible special effects from the Academy Award®-winning Industrial Lights and Magic team and Tippett Studios, "Son of the Mask" is directed by Lawrence Guterman ("Cats & Dogs").

"Inspired by the madcap lunacy of the classic Tex Avery and Chuck Jones cartoons, 'Son of the Mask' is an energetic comedy filled with exciting special effects and adventure that will appeal to kids of all ages," said Justine Brody, senior vice president of marketing, New Line Home Entertainment.

SYNOPSIS

Just as aspiring cartoonist Tim Avery (Jamie Kennedy) gets over his fear of parenthood with the birth of his new son Alvey, he quickly finds himself in over his head as his new baby is born with The Mask's spectacular powers. Further complicating matters is the family's jealous dog, who turns the household upside down and sparks a comical kid-versus-canine battle for control of the Mask. But unbeknownst to them all, the mischievous Norse god Loki (Alan Cumming) has come looking for his mask and is willing to do whatever it takes to get it back

DVD FEATURES

--  Commentary with director Lawrence Guterman and writer Lance Khazei
--  Deleted scenes (with optional director commentary)
--  "Chow Bella - Hollywood's Pampered Pooches" featurette
--  "Creating 'Son of the Mask': Digital Diapers and Dog Bytes" featurette
--  "Paw Prints and Baby Steps: On the Set of 'Son of the Mask'"
    featurette
--  Storyboard and conceptual art gallery
--  Theatrical trailer
--  Widescreen (1.85:1) version of the film
--  5.1 Dolby Digital Surround Sound
--  English closed captions
--  English and Spanish subtitles
    

"THE MASK" PLATINUM SERIES(TM) DVD EDITION

Also available on May 17 is the all-new, Platinum Series(TM) DVD Edition of the smash-hit comedy "The Mask," highlighted by a brand new digital transfer with premium picture and sound along with four new featurettes. "The Mask" Platinum Series(TM) DVD Edition includes the following special features:

--  "Introducing Cameron Diaz" featurette
--  "What Makes Fido Run" featurette
--  "Cartoon Logic" featurette
--  "Return to Edge City" featurette
--  Audio essay (commentary) #1 with filmmakers and New Line Cinema's Bob
    Shaye
--  Audio essay (commentary) #2 with director Chuck Russell
--  Deleted scenes (featured on original DVD release)
--  Widescreen (1.85:1) version of the film
--  6.1 DTS ES
--  5.1 Dolby Digital EX
--  DVD-ROM content includes script-to-screen
--  Stereo Surround Sound - English
--  English closed captions
--  English and Spanish subtitles
    

ABOUT NEW LINE HOME ENTERTAINMENT

New Line Home Entertainment distributes New Line Cinema and Fine Line Features theatrical films on DVD and VHS, including the premium DVD brand infinifilm(TM). The Company also distributes feature films and non-theatrical programs acquired or produced by New Line Home Entertainment and New Line Television. Founded in 1967, New Line Cinema is the leading independent producer and distributor of theatrical films. It licenses its programming to ancillary markets, including cable and broadcast television, as well as in all international markets. New Line Cinema is a Time Warner Company.

For more information on this title, visit www.sonofthemask.com. To download DVD box images and production artwork, visit New Line's website at www.moviepublicity.com. Requests can also be emailed to aamman@mprm.com or via fax to (323) 939-7211.

"Son of the Mask"

Street Date:  May 17, 2005
DVD Pricing:  $27.95 SRP/VHS for rental only
Feature Running Time:  86 Minutes
MPAA Rating:  PG for action, crude and suggestive humor and language

"The Mask" Platinum Series(TM) DVD

Street Date:  May 17, 2005
DVD Pricing:  $19.97 SRP
Feature Running Time:  97 Minutes
MPAA Rating:  PG-13 for some stylized violence

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