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Proton Re-Enters North American Market With High-End LCD Televisions

Brix Lab Chosen as Exclusive Proton Distributor in U.S., Canada and Mexico

Making a return that is causing a stir among home theater enthusiasts, Proton will begin selling 32-inch and 37-inch LCD televisions in the U.S., Canada and Mexico this summer. Well-known for decades of superior CRT television quality and dedication to engineering perfection, Proton has applied that same dedication and knowledge to their new LCD televisions about to hit the market. Working with Brix Lab, Proton's new line of LCD televisions will be available exclusively through the Brix Lab distribution channel.

Brix Lab is the exclusive distributor for Proton-branded television products in North America. Brix Lab is responsible for all sales and marketing activities for Proton in the U.S., Mexico and Canada. Proton televisions will be available at retailers that cater to home theater enthusiasts and audiophiles.

"We are pleased to add Proton televisions to our line-up of offerings from Brix Lab," said Harry Brix, CEO and Founder of The Brix Group. "Proton products are the Ferrari of televisions," Brix continued. "High style, unwavering pursuit of engineering excellence and outstanding picture quality all wrapped up in one product."

"Proton's LCD-based televisions are the culmination of uncompromising picture quality, bold industrial design and more than two decades of visual display know-how. We set the standard over the years with our picture quality and performance, and now we have once again raised the bar even higher with our new line of LCD HDTVs," said Frankie Hong, Chairman, Proton. "We recognize that Brix Lab has an excellent mix of channel access, marketing acumen and customer service superiority that is critical to our success in the North American marketplace."

The light weight and slim design of the Proton 32-inch LX-32B1xx and LX-37A1xx 37-inch make the LCD widescreen televisions easy to move around and able to fit into a larger variety of spaces. The Proton LX-32B1xx is high definition ready, and the LX-37A1xx has a built-in ATSC high definition tuner. With a true 16:9 aspect ratio, HDTV resolution of 1080i/1080p and unrivaled color purity, Proton products are the must-have televisions for an ideal fit with the most sophisticated interior decor for high definition viewing.

About Proton Electronic Industrial Co. (Proton)

Proton Electronic Industrial Co. is a leading manufacturer of high-quality Digital TV, LCD TV and HDTV products. Each Proton television combines forward-thinking industrial design with some of the most advanced electronic engineering available today. The result is a line of televisions which regularly win the admiration -- and the awards -- of the industry's leading video/home theater publications. Progress through innovation and persistence to achieve the Puriti by Proton.

Proton Electronic Industrial Co. is headquartered in Taiwan.

About Brix Lab

Brix Lab offers turnkey sales and marketing solutions to international OEM electronics manufacturers whose goal is to penetrate the U.S. market and reduce dependency on OEM contracts. Leveraging 30 years of experience, infrastructure, and distribution built by The Brix Group, Brix Lab is in a unique position to offer its partners an all-in-one distribution system. American Wireless, one of the largest wireless master agents in North America, and Pana-Pacific, the dominant electronics OEM distributor in the heavy-duty trucking industry, provide a wide and varied distribution channel. Providing its partners with total vertical integration, Brix Lab offers a complete suite of services such as sales personnel, distribution and warehousing, marketing, research, inventory and finance management for companies looking to break into the U.S. market.

Brix Lab is headquartered in Campbell, Calif., with facilities throughout North America.

Trademark Information

Proton is a trademark of Proton Electronic Industrial Co.

Distributed by Market Wire