A New Network Gambles On Poker's Popularity

Gaming on television has glamorized, popularized and commercialized poker to the point that the game is everywhere. People are talking about poker all over the planet. Research suggests 50 million to 60 million people play poker at least once a month. The vast majority of players are doing it digitally in online gaming venues.

Capitalizing on this popularity, The EMG Network, the world's first all digital network devoted exclusively to programming and content related to the multi-billion dollar gaming industry, has entered the gaming arena. For the time being readers shouldn't look for The EMG Network on television. The network is where the real action is, online at http://www.TheEMG.net, offering a distinct advantage over the other networks. The vast majority of gaming enthusiasts spend more time online playing the games than they do watching others play. Gaming is one of the Internet's largest moneymakers and provides an unlimited opportunity for EMG to reach it's online audience where they live. In addition to offering online video, blogs, forums, Web broadcasting, VoIP, chat rooms, personal and professional Web presence, newsletters, syndicated and original content and more, The EMG Network offers free roll casino style games and multi-player poker. However, they do not accept betting or wagering of any kind, the games are for entertainment and instructional use only.

The EMG Network's revenue model is advertising, merchandising and licensing. They are betting on adverstisers going all-in to get their products and services in front of the growing gaming demographic.

Like any profitable network, The EMG Network has many affiliates - over 500 at this writing - that expand their audience at the regional level. Many affiliates feature their own digital studios giving them the capability of offering local content and programming as well as unique advertising and sponsorship opportunities. The EMG Network offers several niched channels such as EMGShop, EMGLeague, EMGFans, EMGAcademy and more in development. The network's channels provide a wide array of programming and content for all levels of interest in the gaming industry. They offer a variety of events and promotions such as a free roll poker tournament, which will buy the lucky winner a $10,000 World Series Of Poker seat.

The network grows daily by virtue of its affiliates, who use a direct sales model to manage and expand their numbers as well as their audience. Affiliates already extend throughout North America, Europe and beyond and each is extremely profitable from advertising, retail sales and licensing revenues. The company's vision is to become the largest digital network focused on the gaming industry with a high profile brand and top of mind awareness within it. It is already in discussions to license it's brand to gaming operators.

    
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