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SimplyFun Launches Line of Innovative Games Through Home Parties

Company's Business Model Blends Thriving Direct Sales Approach With Traditional Game Market

The co-founders of SimplyFun(TM) are serious about play. Gail DeGiulio, a Bellevue businesswoman and mother of two children, searched for years to find new games to play with friends and family that were both simple to learn and fun to play. Working together with game manufacturers Jeremy Young and Matt Molen, this vision inspired the creation of SimplyFun, a party-plan, direct-selling company marketing original card, board and party games and other play products at home parties through independent consultants.

"Most new games I enjoyed were discovered at friends' homes, family gatherings or through personal recommendations," said DeGiulio, chief executive officer. "Home parties are the perfect place to learn new games. Recommendations from a trusted source, combined with playing games first hand, provide the absolute best setting to shop," she added.

During a one- to two-hour SimplyFun party, a consultant teaches guests how to play three or four games and offers personalized recommendations on games and other play products to purchase.

Original products for all ages

All SimplyFun games have easily understandable rules and can be played in thirty minutes or less. Each SimplyFun game is designed by professional game designers and features heirloom-quality craftsmanship, original artwork, custom molded components, uniform box sizes for easy storage and a FunMemories(TM) mini scrapbook to preserve and record special memories each time a SimplyFun game is played. The company's launch product line includes a broad range of original games priced from $17 to $42.

Bringing Down the House(TM) - The ground-breaking dice rolling game!

Eye to Eye(TM) - Seeing the same never looked so different.

Eye to Eye Jr.(TM) - This version of Eye to Eye is great for everyone in the family ages 8 and up.

Linkity(TM) - The fast-paced game of "linkity-split" chain reactions.

Manga Manga(TM) - An action-packed clash of heroes!

Oh Pharaoh(TM) - The game of pyramid building.

Spy(TM) - A spy seldom works alone...

Tunebaya(TM) - The sing-along where no previous singing experience is required.

Walk the Dogs(TM) - Unleash 63 miniature dogs that won't flea from your table.

According to DeGiulio as SimplyFun continues to grow, so will its product offerings. "We have many new games and other family entertainment products to release over the next twelve to eighteen months for ages three and up.

Prescription for Play

SimplyFun recognizes the value games and play have in connecting families and friends in today's over-scheduled society. "As a parent and businesswoman, I understand the time constraints that force people to eliminate play from their schedules," DeGiulio said. "SimplyFun's games ensure that everyone can realize the benefits in taking time to play each and every day.

"At SimplyFun our mission is to promote the importance of play. Games are engaging, entertaining and fun. Through play, we are able to relax and spend special time with loved ones. If everyone was to make a personal commitment to take thirty minutes -- even once a week -- to turn off the television, computer and cell phone and instead play a game together, just think how this would strengthen family bonds and create lifelong memories," she said.

It Pays to Play

The SimplyFun business model merges the successful $29 billion direct sales industry with the $2 billion U.S. tabletop game and puzzle market. SimplyFun features a generous consultant compensation plan and a substantial host award program. To become a SimplyFun consultant, a person needs only to sign an Independent Consultant Agreement and invest in a SimplyFun Starter Kit, which includes a featured set of products and the business supplies necessary to throw several parties.

According to DeGiulio, consultants joining the SimplyFun family have a variety of financial and personal goals. While some consultants have chosen SimplyFun as their full-time career, others work part time towards earning something special for themselves or their family.

About SimplyFun

Based in Bellevue, Wash., SimplyFun is a party-plan, direct-sales company offering original card, board and party games as well as entertainment products for the entire family. Designed to be simple to learn and fun to play, the SimplyFun games can be learned in less than five minutes and can be played in 30 minutes. SimplyFun's heirloom-quality games include Linkity(TM), Tunebaya(TM), Walk the Dogs(TM), Bringing Down the House(TM), Eye to Eye(TM) and Eye to Eye Jr(TM). SimplyFun is a pending member of the Direct Selling Association. For more information on SimplyFun, its products or becoming a consultant, visit www.simplyfun.com or call 1.877.557.7767.

SimplyFun, FunMemories, Simple to Learn, Fun to Play, Linkity, Tunebaya, Walk the Dogs, Bringing Down the House, Eye to Eye and Eye to Eye, Jr. are all trademarks of SimplyFun, LLC. All other trademarks and registered trademarks are the property of their respective owners and are used for identification or reference purposes only, with no intent to infringe on copyrights.

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