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Quickcut adstream Sets Its Sights on Showbiz

Newly Formed Global Media & Entertainment Division Unveils Collaborative Tools for Creative and Approval Workflows and Media Management Solutions for the Film, New Media and Entertainment Industries

Former EMI Staffer Crighton Mather to Head Up U.S. Presence

Quickcut adstream, an established world leader in providing production workflow software tools and services to the newspaper, publishing and advertising sectors around the world, announces the appointment of Crighton Mather as President of the company's new Global Media & Entertainment division, with responsibility for all Quickcut adstream entertainment and new media initiatives worldwide. Mather, who until recently served as CEO of Quickcut North America, will head Quickcut adstream's growth into the new media and entertainment sector, developing and implementing new release and approval workflow solutions tailored for the needs of the entertainment industry.

Quickcut adstream has been a leading provider of media management services to the publishing and advertising industries, with offices in the United States, Australia, New Zealand, Germany, South Africa, Hong Kong, United Kingdom, Ireland, Malaysia, and Singapore. The Los Angeles-based division now supplies the entertainment and new media industry with a proven suite of collaborative workflow tools and services designed to streamline the creation, approval, media management and secure distribution of video, audio and print assets within the entertainment markets.

"Having watched the Quickcut solutions excel in the publishing and music sectors, it was just a matter of time before we took advantage of the synergies offered by the adstream collaborative workflow and project management solutions," says Mather. "We can now target the creative and media management needs of the entertainment industry as well, as seen in the groundbreaking work done to date with EMI and Universal Music International."

After having founded the innovative CD and media specialist ProSoft Logistics in 1993, Mather joined EMI in 1997 as VP of Release Planning in the UK, and was responsible for streamlining and implementing the company's global music release processes. Once promoted to Global VP, Mather relocated to Los Angeles and was instrumental in implementing new business processes in support of EMI New Media, and oversaw EMI's transition of music and related media from analog to digital, while using Quickcut tools to assist in the creation of EMI's digital music archive. Mather then joined Quickcut in 2002 to spearhead its expansion into the U.S.

About Quickcut adstream's Global Media & Entertainment division

www.quickcut.com

Quickcut adstream's newest division supplies the film, music, new media and broadcast industry with a tested suite of tools and services designed to streamline the creation, approval, automation, media management and secure distribution of video, audio and print assets within the entertainment markets.

Distributed by Market Wire