Published: February 28, 2005
A Best-Kept Secret & One-of-a-Kind Health Education Firm Helping National Companies & Organizations Reach Consumers Worldwide
ACADEMIC NETWORK, a Unique Health Education & Communications Agency Serving the Health & Nutrition Industries, Is Staffed and Managed Completely by Medical Professionals
One of the health education industry's
best-kept secrets just might be located in the newly rediscovered, historic
Pearl District in Portland, Oregon. Buzzing with the energy of the streets
below and the creativity of its talented staff, Academic Network has gotten
the attention of industry giants like Boston Scientific, Campbell Soup
Company, GlaxoSmithKline, Novartis Consumer Healthcare, McNeil
Nutritionals, a Johnson & Johnson company, and Nike to name a few. They're
among the major international corporations which have called on Academic
Network to apply its 35 years of experience in academic medicine and
research against opportunities and issues in consumer health
communications.
Founded and directed entirely by doctors, nurses and other healthcare
professionals, Academic Network speaks with authority on health and medical
issues. At the helm of Academic Network, husband and wife team Kathleen
McCarron and David McCarron, M.D., FACP take their medical knowledge and
customer care operation experience to clients who have a health, medical or
nutrition-related message. They apply their medical research experience to
effectively convey the messaging for their clients.
"Now more than ever, consumer information on healthcare issues and products
is vital," says the company's founder and chief executive officer, Kathleen
A. McCarron, a 20-year veteran of customer care operations with a
background in healthcare management and telecommunications. "Academic
Network works with industry leaders helping to turn complex medical, health
and nutritional issues into easy-to-understand information for consumers."
The group's health education consulting team operates a live, toll-free
call center for health professional and consumer queries as well as for
patient recruitment. Clients are counseled on program development and the
management of governmental and health professional relations. Academic
Network also develops and manages websites for those clients seeking to
provide online resource centers on specific health and medical issues.
One such project is in the works for medical giant Boston Scientific, which
recently called on Portland's Academic Network to get the word out about
the potentially serious health problems posed by acid reflux disease.
Gastro-esophageal Reflux Disease, or GERD, affects some 60 million
Americans. To help reach those who suffer from this condition, Academic
Network developed a non-branded website which addresses the symptoms, risks
and treatments for GERD. Now, logging on to www.gotgerd.com will lead
'heartburn' sufferers through an easy-to-understand explanation of their
ailment while offering information on the very latest medical procedures
now available to treat GERD.
Academic Network acts as an objective partner to Boston Scientific's test
marketing of endoscopic treatment options for GERD by offering not only
thoughtful medical and health education counsel to the program, but by
managing all of the call center inquiries at 1-866-Got-GERD, fulfilling all
requests for GERD information, and managing the www.gotgerd.com website.
"We are not only providing an additional balanced and objective medical
perspective on GERD and its treatment options, but we were able to secure
Health on the Net (HON) certification for reliability and credibility on
the gotgerd.com website," says McCarron.
"We have used Academic Network for several IVR programs. Academic Network
has always been very helpful, quite responsive and has often taken the
initiative in making suggestions to improve program performance," said Ken
Neher, Sr. Manager, E-Marketing GlaxoSmithKline.
Academic Network also developed and currently manages the nationally
recognized Shaping America's Youth (SAY) public / private initiative
focused on standardizing and coordinating the national effort to end
childhood obesity. Academic Network developed an online survey web portal
and is currently planning regional meetings for SAY in conjunction with
allies such as the Office of the Surgeon General, Department of Health and
Human Services; The American Academy of Pediatrics; Nike; McNeil
Nutritionals, a Johnson & Johnson company; and Campbell Soup.
Academic Network's Vanguard Medical Advisory Board participated in the
development of the Campbell Soup Company's Intelligent Quisine food product
line. This eight-person board, comprised of scientists whose specialties
included nutrition, nephrology, physiology, biostatistics and informatics,
oversaw clinical trials at 10 medical centers in the United States and
Canada during its five-year tenure. The observed clinical effects of the
product line were published in several major medical journals.
Academic Network's co-founder, David McCarron, M.D., is a Visiting
Professor with the Department of Nutrition at the University of
California-Davis, and as the former Head of the Division of Nephrology at
Oregon Health Sciences University he is an internationally recognized
authority on diet, heart disease and the treatment of hypertension. Dr.
McCarron has been featured in national media including The New York Times,
CBS, PBS, CNN and NPR.
The term "one stop" clearly applies to Academic Network, a start to finish
operation -- from concept development to order processing through in-house
mail fulfillment (usually in 24 hours). Academic Network excels at
technical writing, offering assistance in creating effective scientific
materials for publication. When it comes to clinical trial recruitment and
retention, Academic Network draws on the knowledge of a staff with over
three decades of experience in trial design and management. Professional
medical consulting, consumer education and marketing services round out the
full-service groups' state-of-the-art, high tech approach to reaching
consumers in a busy and often confusing marketplace.
Academic Network assembles medical advisory boards comprised of medical
professionals from medical universities around the world for those
companies' efforts that rely on medical or nutritional accreditation.
"Academic Network's consulting services created a virtual medical affairs
office that provided access to international scientific experts, the most
recent scientific information, validation of health messages and the design
and implementation of state of the art clinical trials," said Jerome J.
Kozak, President and CEO, National Milk Producers Federation.
Whether companies need expert guidance with national health policy issues
or focused public relations campaigns, Academic Network has set and met
high standards in these areas. Academic Network's client list continues to
grow and currently includes international businesses, academic institutions
and government agencies. Clients' needs are tailored to accommodate their
specific needs for direct-to-consumer campaigns, 1-800 ad response and
professional education. Offering effective, cost-efficient messaging for
consumers and healthcare professionals alike, Academic Network handles all
phases of project management from concept through to program completion
making it a unique resource for the healthcare, pharmaceutical and
nutrition industries.
About Academic Network, LLC: Academic Network, LLC is a leading medical and
health communications company conceived by academic professionals to serve
as a singular source for communicating health-related issues to consumers
and health professionals. Academic Network works with leading
pharmaceutical, food and beverage, and other Fortune 500 companies, as well
as healthcare organizations, in developing effective communications
strategies through consulting, telecommunications internet and other public
media sources. The firm offers the combined technological and medical
expertise necessary to meet the demands and expectations of today's
health-focused public.
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