CEVA to Demonstrate Software-Based H.264 and GPS Technologies for Wireless Devices at 3GSM World Congress 2005

Fully Programmable Mobile Multimedia Platform and Highly Accurate Indoor GPS Location Solution Set to Drive Next Generation Wireless Devices

CEVA, Inc., , the leading licensor of Digital Signal Processor (DSP) cores and communication solutions to the semiconductor industry, will be demonstrating Mobile-Media, a complete and fully programmable licensable platform for Mobile Multimedia applications and CEVA GPS, the industry's leading fully DSP-based GPS licensable solution, with improved accuracy for mobile devices, at 3GSM World Congress, Cannes, France; 14-17 February 2005, in Hall 2, Stand E16.

CEVA Mobile-Media

Targeted at mobile multimedia applications for handheld devices such as multimedia phones, wireless PDAs and Portable Media Players, Mobile-Media is the only fully programmable, software-based platform to achieve H.264 encode and decode, up to D1 resolution at 30 frames per second. Mobile-Media incorporates a CEVA DSP core, a multimedia-oriented subsystem and fully optimized software-only video, audio and imaging applications. Mobile-Media allows OEMs to reuse this single platform for multiple devices and enables the cost-effective deployment of new products. The multi-standard support of the platform, supporting virtually any multimedia codec, shrinks die size and cost and offers the semiconductor vendor a highly flexible solution.

At the show, CEVA will be demonstrating Mobile-Media2000, based on the CEVA-X DSP core, targeting smartphones and portable multimedia devices; and Mobile-Media1000, based on the CEVA-Teak DSP core, targeting mid-range multimedia phones. The demos run H.264 decoding at up to VGA resolution without any hardware acceleration, as well as encoding and decoding MPEG4 clips, JPEGs and AAC audio streams.

CEVA GPS4000

CEVA GPS4000 is the industry's leading fully DSP-based GPS licensable solution and delivers instant and exceptionally accurate location information, specifically within indoor environments. The solution provides more accurate location information in the time it takes competitors to simply capture the signal for processing. CEVA GPS4000 is a complete and licensable solution for baseband, offering near-instant indoor location fix in less than 2.5 seconds and positional accuracy to within 20 meters at -148dBm.

The combination of high indoor sensitivity, ultra low power consumption and low solution cost makes CEVA GPS4000 a compelling solution for wireless device manufacturers. The solution includes all baseband hardware & software, supports standalone as well as Assisted GPS and is optimized for GSM/GPRS and WCDMA environments.

At the show, CEVA will be demonstrating CEVA GPS4000 targeted at GSM/W-CDMA networks and achieving unsurpassed location accuracy, especially within harsh indoor environments.

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is the leading licensor of DSP cores and integrated multimedia/communications solutions to the semiconductor industry. CEVA licensees a family of programmable DSP cores; associated SoC system platforms; and a portfolio of complete system-solutions including video processing, audio processing, speech processing, GPS location, Serial-ATA (SATA), VoIP and Bluetooth communications. CEVA's technology was embedded in over 100 million devices in 2004. CEVA was created through the merger of the DSP licensing division of DSP Group and Parthus Technologies. For more information visit www.ceva-dsp.com.

CEVA-Teak, CEVA Xpert-Teak, CEVA GPS, Mobile-Media and MediaMagic are registered trademarks of CEVA, Inc. Other brands and products referenced herein are the trademarks or registered trademarks of their respective holders.

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