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Ultimate Jewelry Designs Awards Its 2005 Marketing and Branding Program to OceanGroup

Premier Diamond Retailer Launches Growth-Oriented Marketing Plan

OceanGroup, a creative intelligence consultancy that helps companies transform their brands, has been selected by Ultimate Jewelry Designs to envision, execute and manage their branding and marketing programs. The program, which will focus on brand establishment and demand generation programs, will include marketing consulting, brand architecture, advertising, direct response and e-business planning and digital channel management will begin next week.

"We selected OceanGroup because we are a growing business, we have both immediate and long-term needs, and we need a special type of resource that can offer big ideas with a high amount of value and upside potential," stated Jane Fann, Manager of Ultimate Jewelry's 47th Street retail showroom. "This company has a great business model," added John Short, CEO of OceanGroup. "By having more control over the supply chain than the average retailer, Ultimate Jewelry can offer exceptional quality and value to its clientele. We are very pleased that they have selected OceanGroup for this important work effort."

About OceanGroup

Established in 2001, OceanGroup is a fusion of strategic and creative talent from some of the most successful marketing, branding and consulting organizations worldwide, who have joined together to present a new, more effective model for creating breakthrough marketing and communication programs to reach today's business and consumer audiences. In addition to envisioning creative intelligence platforms for clients large and small, OceanGroup focuses on disciplines such as brand portfolio management, marketing strategy development, program execution (advertising, collateral/POS programs, demand generation, etc.), and business transformation. OceanGroup is located in Manhattan, with affiliates throughout the U.S. and Europe.

About Ultimate Jewelry Designs

Ultimate Jewelry Designs has been a New York City Diamond Center staple for over 45 years. Opened in 1959, the company has grown to become a trusted resource for individual GIA certified diamonds and signature jewelry pieces of the highest quality. Ultimate Jewelry Designs is owned by Ultimate Diamond Corp., a global wholesale operation located at 592 5th Avenue. Ultimate Diamond Corp. is led by its president, Mr. Bill Kung. The company owns a significant quantity of one-of-a-kind stones, providing the company with a cost model that passes unparalleled savings and value to their clientele. Ultimate Jewelry Designs is a member of Rapaport and Polygon, two leading international diamond rating and pricing organizations with a combined global trading network of over 500,000 stones. Ultimate Jewelry Design's retail headquarters is located at 19 West 47th Street.

95 5th Avenue
6th Floor
New York, New York 10010

Distributed by Market Wire