Published: February 04, 2005

Apparel Designers, Manufacturers Gear-Up for New York Fashion Week

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Industry Expert, Bob Mckee, Comments on Clothing Manufacturing Trends

WHO:

Bob McKee, a 25-year veteran of the fashion industry, is available to provide insights on cutting-edge manufacturing approaches used by clothing and fashion accessory brands like Gucci, Jimmy Choo, and many others.

Bob McKee is the global director of fashion solutions for Intentia, a specialist provider of software solutions to the world's apparel manufacturers.

WHAT:

A 21st Century Look at Making, Delivering, and Pricing Clothes in a Global Economy: With NY Fashion Week taking place February 4-11, the new fashion styles and colors for the fall season will be judged as retailers around the world begin a new buying cycle. In today's demand-led fashion business, retailers want to see it on the runway today and have it on the shelf tomorrow.

McKee can provide commentary on how apparel manufacturers bring Fashion Week styles to customers, in addition to the following topics:

--  "China Calling" -- opportunities and impact of expired quotas
--  Forecasting demand for what's in season
--  The Magic of Manufacturing -- Sheep to Fiber, Fiber to Fashion

WHY:

The world of global apparel manufacturing is a complex and fascinating set of business processes that connect languages, currencies, time zones and regulations. From spinning wool to dying the yarn, to cutting and stitching fabric -- a cargo container -- a warehouse -- a shelf on Madison Avenue. A global economy and technology makes it happen.

WHEN/ WHERE:

New York Fashion Week -- February 4-11

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