Penn Media to Convert 50 E-Zines to Blogs, Positioning Them as the Largest Publisher of Consumer Trade Blogs

Penn Media announced today that it will publish fifty of its flagship owned and operated e-zines as Blogs, positioning them as one of the largest publishers of consumer trade blogs. It has contracted with Pheedo, Inc. to guide them through the evolution and provide RSS and Weblog advertising services.

The first test began in late December and is now scheduled to roll out over the next three months. Penn Media President, Jaffer Ali stated, "We have been Blogging before it had a name. Essentially the nature of building relationships through content, and having people subscribe to content via email was the first kind of Blogging experience. But now with Blogging tools, we are combining the 'push' aspect of e-zines with the web-centric approach of Blogs and the 'pull' nature of RSS."

Penn Media plans to continue publishing the e-zines and run them concurrently, but allow readers to communicate with each other through the Blog. This helps foster the community that surrounds the subscriber base. It will drive traffic to the blogs via their newsletters that are delivered to over 7 million monthly subscribers.

Pheedo's Chief Marketing Officer, Bill Flitter commented, "Blogs represent an evolution of content delivery from e-zines. Migrating e-zine content to the Blogosphere is a way to introduce content to a new audience while fostering a sense of community. We are witnessing a significant shift in media consumption habits and we are pleased to be working with Penn to guide them through this progression."

Penn Media and Pheedo believe that combining Blogs, RSS feeds and e-zines pushed to subscribers is a new multi-publishing technique that creates unique advertising opportunities across all properties. Ali continued, "The number of advertising opportunities within each blog is rather endless. We anticipate millions of new ad impressions created by our 7 million subscribers. We will be incorporating streamed video commercials inside the Blog, contextual ads based upon the content, subscription opportunities for other e-zines and Blogs, RSS feeds and much more. This is evolving faster than we had anticipated. Pheedo has been instrumental in coordinating our efforts into the blogosphere."

About PennMedia

Penn Media is a media company that offers advertising solutions to marketers and advertisers. It does this by building relationships through content. It offers email solutions (Context Plus(TM) through Penn's e-zine network of publishers), streaming video commercials connected to quality content www.EVTV1.com)"> and performance-based, pay per click program through its proprietary Contextual SearchNet(TM).

http://www.pennmedia.com

About Pheedo, Inc.

Pheedo is the leading provider of tools that enable individuals, organizations and corporations to promote, analyze and optimize advertising in their weblogs and content feeds. At a time when SPAM is on the increase, Pheedo's solutions make it easy for advertisers to efficiently tap into thousands of weblogs and RSS feeds across dozens of categories including technology, entertainment, political, gaming, family, automotive, news, sports and more.

http://www.pheedo.com

Distributed by Market Wire