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Webcast Alert: Idea Sports Entertainment Group, Inc. Announces the Following Webcast: Idea Sports Entertainment Partners with SporTVu to Launch Revolutionary Sports Production Technology

LAKE CITY, S.C., Jan. 31, 2005 (PRIMEZONE) -- Idea Sports Entertainment Group, Inc. webcast, you are invited to listen to its broadcast live over the Internet on Feb 1, 2005 at 2:00pm Eastern Standard Time, with CNN cofounder and former President of CBS, Robert J. Wussler, noted inventor of the virtual first down line, Dr. Miky Tamir, and legendary former ACC Football Coach, Danny Ford. The webcast will detail a revolutionary new technology in sports broadcasting methods and distribution called SporTVu. This technology may replace instant replay as we know it, and has a revenue potential of $300 million. Media personnel may submit questions in advance via email to be answered on the webcast, or may request to participate live at info@ideaseg.com

What: Idea Sports Entertainment Partners with SporTVu to Launch Revolutionary Sports Production Technology

When: Feb 1, 2005, at 2:00pm EST

Where: http://www.videonewswire.com/event.asp?id=27066

How: Live over the Internet -- Simply log on to the web at the address above.

Contact: Pansy Baker, +1-843-374-4332.

If you are unable to participate during the live webcast, the call will be archived on the Web site www.ideaseg.com.

About Idea Sports Entertainment Group, Inc.

Idea Sports Entertainment Group, Inc. is a sports and entertainment marketing and management company dedicated to developing undervalued sports and entertainment properties and discovering niche opportunities to serve underdeveloped market segments.

CONTACT:  Idea Sports Entertainment Group, Inc.
          Pansy Baker, +1-843-374-4332
          Web site: http://www.ideaseg.com
          Audio: http://www.videonewswire.com/event.asp?id=27066