Published:
Bravo! Foods to Ship Starburst(R) Milk Drinks to 13,000+ National Chain Grocery and Convenience Stores
Pre-Orders to Ship in February

Bravo! Foods International Corp.
, a leading brand-development company and marketer of
Slammers®, a best-selling fortified and nutritious milk drink, announced
today that initial shipments of its Starburst® branded milk drinks will
ship in early February, 2005.
Bravo! CEO Roy Warren said, "Even before nationwide introduction, interest
in our Starburst® products has been exceptional in recent months. As we
further develop the line and initial product becomes available, we look
forward to a considerable growth in sales to a number of immediate
consumption channels, as well as to large scale retailers that have already
placed high-volume orders for this delicious new line of Slammers milk
drinks."
Warren continued, "In addition to current Slammers placements in more than
10,000 stores nationwide, we now have initial orders for our Starburst®
line of high quality, nutritious milk drinks from ten major retail grocery
chains, representing 24 states with coverage in 3,053 stores nationwide."
Bravo! will ship directly to retail grocery chains but utilize its sixteen
regional and national distributors already in place to handle immediate
consumption channels, including nationwide convenience store chains and
independently-owned outlets.
In addition to independently-owned outlets, initial convenience store chain
distribution will cover all fifty states, including six major chains,
totaling more than 10,260 stores, with new stores being added as the
product is introduced.
"Convenience Store retailers recognize the potential Starburst® Slammers
have," said Kennith Fries, president of TNT Marketing, Inc., convenience
store broker for Bravo!. "Evidence of this is the cooler door space being
made available to Starburst® Slammers when presented to retailers.
Cooler door space is in high demand and only the best selling products are
selected to be sold there."
Bravo! Foods' Starburst® line is the first in a series of planned
introductions of high quality, fortified milk drinks that the Company will
produce, market and sell as part of a licensing agreement with Masterfoods
USA, the confectionery and snack food division of Mars, Incorporated, under
the Bravo! Slammers brand.
The new fortified milk products, which are available in 14 oz. single-serve
shelf-stable, re-sealable bottles, reflect each confectionery product's
distinctive taste. The Slammers Milky Way® product is made with reduced-
fat fortified milk with the rich, creamy, mouth watering taste of a Milky
Way® bar. Slammers Starburst® is a blend of low-fat milk and natural
juice to produce its famous burst of natural fruit flavor and live up to
the Starburst® "isn't life juicy!"(TM) slogan. Slammers 3 Musketeers®
will be made with low-fat milk, but will have no added sugar to combine a
great nutritional, guilt-free beverage with the terrific flavor of a 3
Musketeers® Bar.
About Masterfoods USA
Masterfoods USA, the United States food, snack and petcare operations of
Mars, Incorporated, is one of the world's leading food manufacturers. With
more than $5 billion in annual sales, the combined food, petcare and snack
segments are a symbol of excellence for quality brands.
Headquartered in Hackettstown, N.J., Masterfoods USA employs more than
7,000 associates in the United States, with 15 manufacturing facilities
nationwide. The company owns some of the world's favorite brands, including
M&M'S® Brand, SNICKERS® Brand, UNCLE BEN'S® Brand, PEDIGREE® Brand
Food For Dogs and WHISKAS® Brand Food For Cats. For additional
information, visit http://www.masterfoodsnews.com.
About Bravo! Foods
Bravo! Foods International Corp. licenses, markets, distributes and sells
high quality, nutritious, flavored milk products throughout the 50 states,
Puerto Rico, the U.S. Virgin Islands, Mexico and nine Middle East
countries. The milk is available in the United States and internationally
through production agreements with regional milk processors. Bravo!'s
products currently are available under the brand name Slammers, and can be
purchased in retail outlets throughout the country and in some
international markets.
For more information visit: http://www.bravobrands.com or
www.otcfn.com/brvo.
Safe Harbor under the Private Securities Litigation Reform Act of 1995: The
statements which are not historical facts contained in this press release
are forward-looking statements that involve certain risks and uncertainties
including but not limited to risks associated with the uncertainty of
future financial results, regulatory approval processes, the impact of
competitive products or pricing, technological changes, the effect of
economic conditions and other uncertainties as may be detailed in the
Company's filings with the Securities and Exchange Commission.
Distributed by Market Wire
Copyright © 2008, MarketWire
Copyright © 2008, NewsBlaze,
Daily News
Tags: ,Food and Beverage:Beverages, FoodandBeverage:Dairy, FoodandBeverage:Retailers, Retail:ConsumerInterest, Retail:Supermarkets, ,FL,NORTH PALM BEACH, FL
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