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Bravo! Foods to Ship Starburst(R) Milk Drinks to 13,000+ National Chain Grocery and Convenience Stores

Pre-Orders to Ship in February

Bravo! Foods International Corp. , a leading brand-development company and marketer of Slammers®, a best-selling fortified and nutritious milk drink, announced today that initial shipments of its Starburst® branded milk drinks will ship in early February, 2005.

Bravo! CEO Roy Warren said, "Even before nationwide introduction, interest in our Starburst® products has been exceptional in recent months. As we further develop the line and initial product becomes available, we look forward to a considerable growth in sales to a number of immediate consumption channels, as well as to large scale retailers that have already placed high-volume orders for this delicious new line of Slammers milk drinks."

Warren continued, "In addition to current Slammers placements in more than 10,000 stores nationwide, we now have initial orders for our Starburst® line of high quality, nutritious milk drinks from ten major retail grocery chains, representing 24 states with coverage in 3,053 stores nationwide."

Bravo! will ship directly to retail grocery chains but utilize its sixteen regional and national distributors already in place to handle immediate consumption channels, including nationwide convenience store chains and independently-owned outlets.

In addition to independently-owned outlets, initial convenience store chain distribution will cover all fifty states, including six major chains, totaling more than 10,260 stores, with new stores being added as the product is introduced.

"Convenience Store retailers recognize the potential Starburst® Slammers have," said Kennith Fries, president of TNT Marketing, Inc., convenience store broker for Bravo!. "Evidence of this is the cooler door space being made available to Starburst® Slammers when presented to retailers. Cooler door space is in high demand and only the best selling products are selected to be sold there."

Bravo! Foods' Starburst® line is the first in a series of planned introductions of high quality, fortified milk drinks that the Company will produce, market and sell as part of a licensing agreement with Masterfoods USA, the confectionery and snack food division of Mars, Incorporated, under the Bravo! Slammers brand.

The new fortified milk products, which are available in 14 oz. single-serve shelf-stable, re-sealable bottles, reflect each confectionery product's distinctive taste. The Slammers Milky Way® product is made with reduced- fat fortified milk with the rich, creamy, mouth watering taste of a Milky Way® bar. Slammers Starburst® is a blend of low-fat milk and natural juice to produce its famous burst of natural fruit flavor and live up to the Starburst® "isn't life juicy!"(TM) slogan. Slammers 3 Musketeers® will be made with low-fat milk, but will have no added sugar to combine a great nutritional, guilt-free beverage with the terrific flavor of a 3 Musketeers® Bar.

About Masterfoods USA

Masterfoods USA, the United States food, snack and petcare operations of Mars, Incorporated, is one of the world's leading food manufacturers. With more than $5 billion in annual sales, the combined food, petcare and snack segments are a symbol of excellence for quality brands.

Headquartered in Hackettstown, N.J., Masterfoods USA employs more than 7,000 associates in the United States, with 15 manufacturing facilities nationwide. The company owns some of the world's favorite brands, including M&M'S® Brand, SNICKERS® Brand, UNCLE BEN'S® Brand, PEDIGREE® Brand Food For Dogs and WHISKAS® Brand Food For Cats. For additional information, visit http://www.masterfoodsnews.com.

About Bravo! Foods

Bravo! Foods International Corp. licenses, markets, distributes and sells high quality, nutritious, flavored milk products throughout the 50 states, Puerto Rico, the U.S. Virgin Islands, Mexico and nine Middle East countries. The milk is available in the United States and internationally through production agreements with regional milk processors. Bravo!'s products currently are available under the brand name Slammers, and can be purchased in retail outlets throughout the country and in some international markets.

For more information visit: http://www.bravobrands.com or www.otcfn.com/brvo.

Safe Harbor under the Private Securities Litigation Reform Act of 1995: The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.


Distributed by Market Wire

Tags: ,Food and Beverage:Beverages, FoodandBeverage:Dairy, FoodandBeverage:Retailers, Retail:ConsumerInterest, Retail:Supermarkets, ,FL,NORTH PALM BEACH, FL
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