Published:
METRO Group's Future Store Implements Anyplace Kiosk From IBM
Compact New Kiosk Delivers Instant Information to Shoppers Anyplace in the Store

METRO Group will
implement IBM's new "Anyplace Kiosk" as part of a guided selling system
designed to deliver product information instantaneously to shoppers at
METRO Group's Future Store in Rheinberg, IBM announced today.
METRO Group is the first retailer to install the new IBM kiosk, which
offers a compact design and fits virtually anywhere in the store
environment to deliver a compelling, interactive experience directly to
shoppers at the point of decision. It is designed to enhance shopping for
consumers and potentially increase sales for retailers.
METRO Group will install three Anyplace Kiosks, which are located in
different parts of the store. The shoppers will have the opportunity to use
all kiosk applications like product finder and meat or wine guidance, which
are already running in the store. A new application giving information on
dairy products will be developed soon.
"It is important to give shoppers the information at the time and place
they need it," said Dr. Gerd Wolfram, Project Leader of the METRO Group
Future Store Initiative. "Advanced technology like the new IBM Anyplace
Kiosk will give us the ability to offer shoppers that kind of information
in a timely way, and we believe that will enhance the overall shopping
experience. A major aim of the METRO Group Future Store Initiative is to
spark the further development of leading-edge technologies to shape the
future of retailing and IBM is a strategic partner in this innovative
project."
The METRO Group Future Store in Rheinberg is a living laboratory of
advanced retail technology working together to transform the shopping
experience and the operations of a retail store. IBM is the overall systems
integrator for the store, as well as the contributor of numerous
technologies, including kiosks, the intelligent "Veggie Vision" scale and
the innovative "Everywhere Display." IBM is also integrating the RFID
systems at the store and is leading the strategy, consulting,
implementation and rollout for METRO Group's RFID project with 100
suppliers, 10 central warehouses and some 250 stores.
"The new Anyplace Kiosk is an example of the kind of advanced retail
technologies that are changing the face of retailing and shopping," said
Tom Peterson, general manager, IBM Retail Store Solutions. "How many times
have all of us, as shoppers, wanted timely information about products while
we were on the store floor trying to decide what to buy? Future technology,
like that being used in METRO Group's Future Store in Rheinberg, will fill
that need. Shopping will never be the same again."
The new IBM Anyplace Kiosk offers retailers a cost-effective opportunity to
install an informational kiosk "anyplace" in the store, whether in the
aisle, on the shelf, beside a demo or on an end cap. These new kiosks,
with the capability to show full-screen video as well as high-quality
sound, can deliver a variety of applications including in-aisle CD/DVD
preview stations, production information, guided selling, self-ordering in
restaurants and unattended check-in for hotel guests. Anyplace Kiosk
combines a 1.3GHz processor, advanced infrared (IR) touch screen display
and optional peripherals in a slim, tapered design.
About METRO Group
The METRO Group is the world's third-largest wholesaling and retailing
group. With its powerful brands, the METRO Group operates successfully in
30 different countries around the world -- at almost 2,500 locations and
with more than 240,000 employees. The METRO Group's six sales divisions
operate independently on the market with their own specific sales concepts:
Metro/Makro Cash & Carry -- the world's market leader in self-service
wholesaling -- Real hypermarkets, Extra supermarkets, Media Markt and
Saturn -- the leading consumer electronics centers in Europe, Praktiker
home improvement and DIY centers, and the department stores of Galeria
Kaufhof. More information at www.metrogroup.de and www.future-store.org.
About IBM
IBM, the world's largest information technology company, is the leader in
providing the Retail Industry with a full range of e-business solutions,
including: point-of-sale systems, automated self-checkout systems, other
hardware and software technology, consulting focused on business
transformation, IT strategy and planning, store operations improvement, and
supply chain optimization, and with services, such as outsourcing, managed
operations, systems integration, and application development and design.
IBM has a list of retail customers in 100 countries worldwide that reads
like a "Who's Who" of retailing. For more information on IBM Retail
Solutions, please visit http://www.ibm.com/industries/retail
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Tags: ,Computers and Software:Networking ComputersandSoftware:Peripherals;ComputersandSoftware:Software;Retail:ConsumerInterest;Retail:Supermarkets;ComputersandSoftware:Hardware;,NYSE0001,CA,RALEIGH, NC and RHEINBERG, GERMANY
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