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Brinkman Outdoors, Inc. Announces Private Label Agreement with Ambush Lures

BEEVILLE, Texas, Jan. 14, 2005 (PRIMEZONE) -- Brinkman Outdoors announces an agreement with Ambush Lures of Maryville Missouri (www.ambushlures.com) to produce the Ambush PowerTAIL CrawBait using Brinkman's patented Sliding Weight technology.

Understanding there is more to the fishing industry than just bringing unique products into the market, Brinkman Outdoors, Inc. - www.brinkmanoutdoors.com - has become a leader in developing and introducing innovative products for the Sportfishing industry. Keeton Eoff, VP of Product Marketing states, "We work diligently at not only introducing our product to the marketplace but educating the consumer on its application as well. Ambush Lures has the strongest in-store promotions and field staff we've seen."

He added, "They reach our targeted demographic by the thousands each year, and they do it face to face! We're excited about this partnership!"

Ambush will introduce the PowerTAIL CrawBait into stores this spring. The Sliding Weight technology creates the only soft plastic baits to truly mimic the tail action of live crawfish. Brinkman Outdoors will continue its advertising and marketing programs on national and regional outdoor television shows. Ambush Lures began in May of 1996 and is based in the fishing heartland. Ambush distributes its products through many well known establishments such as Bass Pro Shops, Cabela's, Gander Mountain, and Galyans to name a few.

This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties. Although Brinkman Outdoors Inc believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate.

CONTACT: 
Brinkman Outdoors, Inc. 
Dale DeLisse
1-888-943-7592 
delisse@bcni.net