Oakley to Present at SG Cowen Third Annual Consumer Conference

FOOTHILL RANCH, Calif., Jan. 5, 2005 (PRIMEZONE) -- Oakley, Inc. said it will present at the SG Cowen Third Annual Consumer Conference in New York, NY on Wednesday, January 12, 2005, at 1:30 p.m. EST. Chief Operating Officer Link Newcomb and Chief Financial Officer Tom George will highlight Oakley's product diversification strategy and ongoing new product introductions that are driving the company's growth.

There will be a live webcast of the presentation available on Oakley's investor website at http://investor.oakley.com. For those unable to listen to the live broadcast, an audio replay and a copy of the slides and images accompanying the conference presentation will be available on Oakley's web site at http://investor.oakley.com beginning approximately 1 hour after the presentation on January 12 through January 31, 2005.

About Oakley, Inc.

Oakley: a world brand, driven to ignite the imagination through the fusion of art and science. Building on its legacy of innovative, market-leading, premium sunglasses, the company also offers an expanding line of electronics, premium performance footwear, apparel, accessories, watches and prescription eyewear to consumers in more than 100 countries. Trailing-12-month revenues through September 30, 2004 totaled $548.9 million and generated net income of $34.8 million. Oakley, Inc. press releases, SEC filings and the company's Annual Report are available at no charge through the company's Web site at www.oakley.com.

CONTACT:  Oakley, Inc.   
          Gar Jackson, Director Investor Relations   
          (949) 672-6985       
          gjackson@oakley.com

          PondelWilkinson Parham
          Ron Parham, Investor Relations Counsel
          (503) 924-1186
          rparham@pondel.com

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