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Philadelphia Magazine Teams With CBS 3 to Form New Partnership Alliance

The coming new year will break new ground for two of the Philadelphia region's premier media organizations, as Philadelphia Magazine and CBS 3 join forces in a unique partnership alliance, bringing both readers and viewers the latest news and hottest trends across the airwaves, the page and the web. Kicking off with the magazine's January issue, which will hit newsstands Jan 1, both CBS 3 and Philadelphia Magazine see the partnership as a natural outgrowth of the collaborative relationship the two organizations have had for several years.

"We're very excited about this new venture," stated David H. Lipson, Jr., President of Philadelphia Magazine and parent company Metrocorp. "CBS 3 is one of the fastest growing TV stations in the country. Having worked together for the past four years on our annual Best of Philly celebration and, since 2001, our annual television special, this collaboration seemed like a logical next step, and it offers a great opportunity to take our alliance to a new level in a way that will benefit both audience bases."

Said Peter Dunn, President and General Manager for CBS 3 and UPN 57, "This is a win-win partnership all around. Philadelphia Magazine is the premier monthly publication in the area, and CBS 3 is committed to becoming the leading broadcast news organization. We're delighted to join forces with them and merge our resources to provide both viewers and readers with cutting-edge coverage of our region."

The partnership will offer new features to both organizations' audiences. CBS 3 viewers will see Philadelphia Magazine's style and dining coverage, and magazine readers will see published reports from the CBS 3 newsroom, including timely consumer reporting from Jim Donovan. The magazine will provide content for the CBS 3 Sunday Morning Show each week, as well as content for the weekday 4:00 p.m. and weekend newscasts on the latest trends in dining, shopping and real estate. In addition, CBS 3 will include a link to www.phillymag.com on their website, and Philadelphia Magazine will include a CBS 3 news ticker on the magazine's website home page.

Specific content will be determined by CBS 3's Vice President and News Director Susan Schiller and Philadelphia Magazine Editor in Chief Larry Platt. "The folks at Channel 3 have just the right attitude for us," stated Platt. "Like us, they take their work extremely seriously, recognizing the awesome power of the media. And like us, they take our region seriously. Most of all, like us, they don't take themselves too seriously."

Adds Schiller, "Larry has given the magazine a very different look, as well as a new news edge since becoming editor. This partnership gives us both the ability to step out of the box and find new ways to give our audiences significant added value and greater depth of coverage than either of us could do alone. It's an exciting new step for all of us."

CBS 3 (KYW-TV), Philadelphia's first television station, is owned and operated by the Viacom Television Stations Group.

Founded in 1908 as a quarterly illustrated magazine published by the Trades League of Philadelphia, Philadelphia Magazine has been in continuous publication for 95 years. Bought in 1946 by S. Arthur Lipson, the magazine has remained in continual operation by the Lipson family. Current Chairman D. Herbert Lipson took the helm as Publisher in 1961, and in 1986, the torch was passed to S. Arthur Lipson's grandson, David H. Lipson, Jr. In April, 2003, Marian Conicella was named Publisher while David Lipson remains as President. Philadelphia Magazine is a division of Metrocorp. For more information on Philadelphia Magazine and Metrocorp, please call Nina Zucker Associates at 610.667.0706.