Published: December 14, 2004
ItsFun.com Establishes Marketing Agreement for Its WebTunes Card
Itsfun.com, a company of Sounds 24-7, announced today that it has entered into a marketing agreement with
The Hired Pen, Inc., a 25-year-old Phoenix-based marketing company, to
offer ItsFun.com's WebTunes card as a premium to businesses seeking
customers in the 15-50-year-old range. The WebTunes card entitles the
holder -- and ten friends or family members -- to legally download one free
song a day for a year from ItsFun.com.
"Premiums are one of the best ways businesses can attract new customers and
keep existing ones," says ItsFun.com's Director of Special Markets, Christi
Frantom. "Our WebTunes card is a very inexpensive way for businesses to
give customers and potential customers something of real value without
spending a lot of money. We're very excited to have The Hired Pen marketing
these cards for us and creating winning opportunities for the businesses
that purchase them, the customers who receive them and, of course, for us
at ItsFun.com."
Fully customized WebTunes cards are available for as little as fifty cents,
depending on the quantity and on whether the premium issuer wants a paper
or plastic card. When the cardholder's friends and family are factored in,
each card is good for at least $4000 in legal music downloads over the
course of a year.
"We've had great acceptance of the WebTunes card so far," adds Christi
Frantom. "Several bands whose music can be downloaded from ItsFun.com are
giving the card away at their concerts. It's a great premium for many
different types of businesses, and premium issuers are offered WebTunes
card exclusivity in their market area within their industry."
"We think the WebTunes card has unlimited potential as a marketing
incentive," says Karen Gray, President of The Hired Pen, Inc. "For example,
a bank could offer the card as an incentive to get customers to sign up for
on-line banking. A clothing store could offer it to customers who spend a
designated amount of money. An auto dealership could use the card as an
incentive for customers to test-drive a certain car or truck."
ItsFun.com features musical artists from a wide range of genres and allows
the artists to set the prices to charge for their music. Artists receive
50% of the income from their music, and visitors to ItsFun.com can sample
music for free and download it legally and inexpensively. ItsFun.com is a
subsidiary of Sounds247.com, which is publicly traded as SDSX.
Companies or individuals interested in offering the WebTunes card can reach
The Hired Pen toll-free at 877-277-6649, or by email at sales@hiredpen.com.
Forward-looking Statements in this release are made pursuant to the Safe
Harbor provisions of the Private Securities Litigation Reform Act of 1995.
Investors are cautioned that such forward-looking statements involve risks
and uncertainties, including, without limitation, continued acceptance of
the company's products, increased levels of competition for the company,
new products and technological changes, the company's dependence upon
third-party suppliers, intellectual property rights, and other risks.
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