General Motors Uses Maven Networks to Drive New Chevrolet Interactive Campaign

Campbell-Ewald Creates 'Chevy Live' Video Channel Featuring Premium Content From the Country Music Awards

Maven Networks, Inc., the software provider that enables marketers to deliver the most compelling video experiences on the Web, today announced that GM's Chevrolet division is utilizing the Maven Media System™ to power "Chevy Live," a full-screen, high-quality interactive video application (called a "channel") as part of an ongoing campaign to reach Chevrolet's broadband customers. Created by Chevrolet's long-time agency, Campbell-Ewald, Chevy Live is available now at www.chevrolet.com/chevylive.

The Chevy Live channel not only brings Chevrolet-sponsored live events, such as the recent Country Music Awards, to consumers on the internet, but expanded music and special behind the scenes content. Using Maven's video publishing platform, the channel will be updated with new content such as music videos from a number of artists as well as Chevy promotions. Product information on Chevrolet's vehicles is integrated into the channel to heighten consumer awareness of new launches throughout the year.

Chevrolet is the first brand to participate in Maven's Broadband Marketing Consortium, a research program for measuring on demand consumer experiences. The Maven Media System will anonymously report aggregate usage data and time spent by consumers interacting with Chevy Live. In addition, attitudinal responses, collected by OTX Research via pre-, post- and control cell analysis, can further assess the ROI of this new digital marketing model compared to other traditional and online marketing options. For more information about the Broadband Marketing Consortium, please visit: www.maven.net/bmc.

"The Maven Media System was designed from the ground up to help marketers like Chevrolet build strong brand relationships with consumers," said Hilmi Ozguc, CEO of Maven Networks. "The desktop channel creates an interactive environment where consumers can control the amount of information they want to receive as well as share interesting content with their friends."

The Maven Media System layers interactive functions -- such as viral and ecommerce applications -- over full-screen, DVD- or HD-quality video, and delivers it directly to the desktop. This interactive experience captivates and engages consumers, enabling a lasting connection between a brand and its loyal customers. Maven tracks consumer activity within the application and provides important behavioral metrics to improve a campaign's success.

About Maven

Founded in 2002 in Cambridge, Mass., Maven delivers solutions that unite the visual impact of television with the interactivity and measurability of the Internet, to enable brand marketers and their agencies to more effectively inform, entertain, market and sell to online audiences.

The company's flagship product, the Maven Media System, is an interactive marketing platform being used by industry-leading companies to deliver more immersive brand experiences to broadband users. More information about Maven can be found at www.maven.net.

Maven, Maven Networks and Maven Media System are trademarks of Maven Networks, Inc. All other trademarks are the property of their respective owners.