Bluetooth Technology Changes the Face of Direct Marketing

Rococo Software and Midletsoft Corporation Build Bluetooth-Centred, Location-Based Services That Help Retailers Interact Directly With Customers

Dublin-based Rococo Software and Prague's Midletsoft Corporation have built a Bluetooth wireless technology solution that is transforming the way retailers interact with customers.

With the help of Rococo's Impronto, a Bluetooth software development tool, Midletsoft expands the reach of its Jellingspot Data Server, a location-based point server platform. Jellingspot Data Server allows shoppers within a 100-meter radius of server locations to freely access information about a store, its goods and services via mobile phones and PDAs. Customers can obtain both static and dynamic electronic-based content, including text, pictures, music, video and more, directly to their mobile devices.

"Our Jellingspot Data Server gives the retail industry the ability to offer 'on demand' information that is current, free, and always available to help customers make more informed purchasing decisions on the spot," said David Stennett, CEO of Midletsoft. "Rococo's Impronto has been instrumental in helping us bring our software to the market."

"When we began building Bluetooth infrastructure for software developers, Midletsoft's Jellingspot was the kind of development project we had in mind," said Karl McCabe, CTO at Rococo Software. "Impronto helps Bluetooth developers create revolutionary applications that change the way people interact with mobile devices and with each other. In this case, Rococo's Impronto software provides Midletsoft's Jellingspot Data Server with a Bluetooth technology solution upon which Midletsoft has built its compelling platform."

Analyst firm Frost & Sullivan predicts that by 2005 some 37 billion advertisements and alerts will be sent to mobile devices in Europe, and that 65% of users will be prepared to receive ads in this way. These messages are expected to be worth $7.4 billion in revenues.

For more information about Midletsoft's Jellingspot visit http://www.jellingspot.com. To find out how Rococo helps speed the number of Bluetooth applications to market, visit www.rococosoft.com/java.html.

About Rococo Software

Rococo Software is a leading mobility solutions and wireless software provider in the European marketplace and has deployed successful solutions across a variety of verticals. Rococo has been featured as one of Europe's 10 hottest technology companies in Infoconomist Magazine and was named 'Entrepreneurial Company of the Year' by Frost & Sullivan. For more information about Rococo Software visit www.rococosoft.com or email info@rococosoft.com.

About Midletsoft

Midletsoft is a wireless application specialist, a leading player in the rapidly emerging Point Server industry, and a seasoned veteran of wireless instant messaging solutions. Founded in 2001, Midletsoft has been on the cutting edge of wireless technologies and continues to lead the way into the future with its Jellingspot Data Server, a point server with Bluetooth wireless technology powering the retail industry with emerging marketing and consumer-oriented technologies. For more information about Midletsoft visit www.midletsoft.com or email info@midletsoft.com.